Tripp Lite & Redington Value sign strategic distribution agreement for MEA region

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 16, 2011 -- June 15, 2011

Tripp Lite, a world leading manufacturer of power protection equipment, has entered into a strategic value added distribution agreement with Redington Gulf, a leading IT distributor in the Middle East and Africa. The move is part of Tripp Lite’s continuing efforts to position itself across the rapidly developing IT markets of the Middle East and African region while also establishing itself as a leading brand offering integrated solutions for data centre and corporate IT environments. Under the terms of the partnership, Redington Value, the Value Added Distribution division of Redington Gulf, will distribute Tripp Lite’s wide range of products including UPS Systems, UPS Batteries, PDUs, KVMs, Cables, Power Inverters, Racks and Surge Suppressors. One of the major advantages seen in this new partnership is Redington Value’s key presence in over 14 countries spread out across the Middle East and African (MEA) region.

Tripp Lite solutions cater to data centres that are as small as a remote closet to a full-fledged modern data centre facility. The company offers a wide range of products using efficient, modular & hot swappable UPS’s, intelligent power distribution units, network management tools like KVM, IP console servers etc; cable & connectivity products; racks and cooling solutions. Key benefits and advantages gained from using Tripp Lite products and solutions promote significant savings from operational costs, seamless connectivity and a marked increase in productivity and efficiencies. The partnership will now allow Redington Value to leverage Tripp Lite products along with other leading brands like Cisco, Fujitsu and HP as essential components for a highly efficient data centre.

"Data centres are now established as a critical part of IT development in the region and have become a key component in attracting local and global investment from the IP, telecoms, hosting, integrator, BPO and IT outsourcing sectors. Our strategic new partnership with Redington Value ably positions Tripp Lite as a key provider of integrated solutions in today's data centre installations," said Vipin Sharma, Vice President, Middle East, Africa and CIS Sales, Tripp Lite. “Recent reports have pointed out that the set-up of more data centre infrastructure is a key solution to help drive in more economic growth in the region. Through our partnership with Redington Value, Tripp Lite is ready to provide leading businesses and enterprises with the needed products that can help them move forward.”

Tripp Lite has developed key power and connectivity solutions for leading companies, SMEs, organizations and even for regular household use. The company boasts of a 2,500 product portfolio that allows its customers to organize, connect, control and protect computer and electronic equipment that are essential to their day-to-day operations. Tripp Lite has introduced pioneering innovations like the first UPS system that has been designed specifically for personal computers and the world’s most trusted premium surge suppressor, the Isobar.

“This is truly a strategic partnership that will benefit both Redington Value and Tripp Lite. The addition of Tripp Lite products not only helps expand our portfolio but also gives us the advantage of providing our customers with an essential integrated solution for data centre set-ups, offering products like power protection UPS units, racks, surge suppressors, cables and software. We understand the growing demand for efficient and reliable data centre equipment and are committed to meeting our partners needs so that they could service their end customers better," said Ramkumar B, Vice President, Value Business, Redington Gulf.