Tuftex Marpeting Manual Explores Little-Known Techniques of Ad-Agency Psychology

FOR IMMEDIATE RELEASE
Santa Fe Springs, California, United States of America (Free-Press-Release.com) December 28, 2011 -- Dalton, GA – October BLANK, 2011 – Tuftex – Carpets of California, the premier carpet division of Shaw, is growing its reputation as a dealer brand by introducing a marketing training manual designed to help its dealers dramatically increase their advertising and marketing effectiveness.

The first of its kind, Marpeting – Advertising & Marketing for Carpeting & Flooring reveals dozens of ways dealers can boost their sales by utilizing powerful principles of consumer influence used every day by Madison Avenue’s biggest and most successful ad agencies. The manual describes over “100 secrets” of insight into the flooring industry’s target buyer mentality and delivers specific tactics to develop a more effective marketing strategy.

“This game-changing, hands-on manual is the product of more than a year of research and work, and we are excited to see the positive impact it will have on our dealers in their market,” said Stefan Hoher, director of marketing technology for Tuftex. “The book is part of a greater training and education initiative, which also includes monthly newsletters and sales training for retail sales associates. This multi-faceted approach will help enhance our dealers’ marketing and advertising techniques and provide new confidence in the selling process.”

The Marpeting manual will be accompanied by a sister website www.marpeting.com, and will include open-source advertisements and online training. The interactive website also features videos, links and additional information to provide a more in-depth look at several marketing topics and will be updated and extended regularly. The interactive additions allow dealers to create a more tailored advertising plan, unique to their customer base and local market.

The Marpeting manual is part of a larger education initiative, designed to consistently offer new marketing and advertising ideas and approaches to Tuftex stakeholders. Additional outlets include a monthly newsletter, “Retail Sales Resource,” which is distributed by the Tuftex sales representatives and can be used for in-store sales training. The topics include sales techniques, psychology, negotiation and more. These newsletters have been available for more than six months, and have been extremely influential for the Tuftex sales force.

“This manual gives dealers the knowledge and insight they need to view selling in a new light,” said Hoher. “I really believe that if you give a business a lead, it might have a customer. But if you teach the business how to advertise, it can attract customers for a lifetime. And that’s exactly what we’re doing in this manual!"

About Shaw

Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world’s largest carpet manufacturer and a leading floorcovering provider with more than $4 billion in annual sales and approximately 25,000 associates worldwide. Headquartered in Dalton, GA., the company manufactures and distributes carpeting, rugs, hardwood, laminate and ceramic tile for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and Cradle to Cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit wwww.shawfloors.com.

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