TVC+Latino, one of the fastest growing US television networks announced today an agreement with PLS, a leading financial services company to air PLS commercials across its network.
San Bernardino Ca. TVC+Latino , one of the fastest growing television networks in the United States announced today an agreement with PLS, a leading financial services company to air DMA specific commercials in 4 of TVC's markets; New York City, Los Angeles, Dallas and Chicago plus nationally.
According to Jose Aquino It is very exciting to have a relationship with one of the fastest growing companies in America. I think that our recent investment in trafficking technology and our partnership with Broadview Technologies, HMS and Tulix Systems is paying off already. We have moved our operations to the Cloud, which gives us unlimited growth potential and redundancy. In addition the growth potential and stability of our platform, the ability for local ad insertion with market specific creatives positions us well with large organizations seeking to target 2nd and 3rd generation Latinos, especially those 18-49 years of age, and to specify their creative by DMA.
Mr. Aquino added œIt's no secret that within the television industry, the growth now is with Latino viewers. The numbers tell the story: According to the census, the U.S. Hispanic population jumped by more than 40 percent in the past decade. The nation's 50 million-plus Hispanics now make up 16 percent of the TV-viewing public and growing rapidly. Its small wonder that major companies like PLS want to tap into this viewing market.
Mr. Aquino continued œOur bi-lingual programming celebrates the genius and beauty that is the Latino culture and heritage. The programming is focused on sports, entertainment and news, programming that is relevant to our audience of second and third generation Latinos. We have plans to expand to 20 additional markets by year end, and will continue to create and produce new programming pertinent to our target audience.
For information about TVC+Latino and our various advertising options, please contact David Walsh at 720-891-1804 or firstname.lastname@example.org
TVC+Latino, headquartered in Southern California is a rapidly growing bi-lingual television network. In Los Angeles, we are seen on Verizon FIOS, AT&T U-verse and Mediacom, plus seen digitally and via IPTV across the entire DMA. In Chicago, we are seen on Comcast to both the general and Latino tiers plus seen digitally across the Chicago DMA. In New York City, we are seen on Verizon FIOS and also digitally across the entire New York DMA. In Dallas and Fresno we are seen digitally. TVC+Latino can be seen nationally by every household with internet connectivity simulcasting our national feed via IPTV. Fro more information, please contact David Walsh at 720-891-1804.