Two titans of the UK equine feed industry join forces

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 26, 2010 -- Two titans of the UK equine feed industry, Dodson & Horrell and Blue Chip Feed are proud to announce a new Strategic Partnership. The partnership will see the full Blue Chip range of feed balancers and supplements distributed through Dodson & Horrell stockists and the two companies combining their nutritional, sales and marketing expertise to work in a variety of areas, including brand new products never before seen in the equine feed industry.

Blue Chip founder Clare Blaskey says, “I’ve always loved horses and I’ve been very lucky to be able to turn my passion into an extremely successful business, but never in my wildest dreams did I think we would be working so closely with the UK’s leading horse feed company, one that has been established since 1939. Both companies have an incredible family ethic and we are both anticipating a long and very successful collaboration.”

Dodson & Horrell’s Sales and Marketing Director Bill Chudley confirms, “We consider feed balancers and supplements as a very important part of the equine feed market and are delighted to be working with Blue Chip. Both companies remain entirely separate but we see a perfect strategic fit between the two product ranges.”

The full Blue Chip range will be available from your local Dodson & Horrell stockist. Look out for new products born out of this alliance in 2011.

For more information on Dodson & Horrell, visit www.dodsonandhorrell.com or visit www.bluechipfeed.com and see videos and updates from the company’s sponsored riders and join facebook.com/bluechipfeed.

About Dodson & Horrell Horse Feeds

Founded in 1939, we are Europe’s leading horse feed manufacturer, producing a wide range of feeds, herbal products and supplements to cater for all eventualities. We also produce the Chudleys range of dry dog and pet food, plus the Dodson & Horrell Countryside range.

Awarded with the Royal Warrant of Appointment in 1985, Dodson & Horrell has recently been appointed as the official supplier of nutrition to the British Equestrian Team.

About Blue Chip Feed

Blue Chip Feed was founded in February 1996 by Clare Blaskey and was named after her horse, Blue Chip.
Having had horses all her life and while working for another feed company, Clare’s customers, many of whom had become friends, suggested that she start her own company. Clare knew there had to be a better way of feeding horses and ponies and contacted The Kentucky Equine Research Station in the USA and told them of her ideas. With the help and encouragement of leading scientists, vets and horse owners, Blue Chip Original was formulated and the rest, as they say, is history.

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