UB40 DAUGHTER LAUNCHES PURE HALAL BEAUTY, WORLDS LARGEST NATURAL HALAL-CERTIFIED BEAUTY RANGE

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(Free-Press-Release.com) December 12, 2011 -- UB40 DAUGHTER LAUNCHES PURE HALAL BEAUTY, WORLDS LARGEST NATURAL HALAL-CERTIFIED BEAUTY RANGE.
In the weeks approaching the 1st Birthday of her ground-breaking beauty boutique Pure Halal Beauty, Rose Brown - the daughter of UB40 Ivor Novella award-winning song-writer/drummer Jimmy Brown - is set to take the Halal Beauty world by storm!
Less than a year after opening the first store of its kind, Rose is set to revolutionize the Halal Beauty Industry with the launch of “The PHB Collection,” the largest natural and Halal Certified beauty range worldwide.

Rose’s unique concept began with the opening of the first Pure Halal Beauty store in December 2010 in Birmingham’s Pavilions Shopping Centre. The store, which is dedicated solely to Halal Certified beauty products, provides a service that is completely unique to the UK and Europe.
Rose says, “So many people have benefited from the opening of Pure Halal Beauty, both locally from our Birmingham store and internationally through our website www.purehalalbeauty.com. People are forever telling us what a great service we provide because there simply isn’t anywhere that caters for people’s needs in the diverse ways that we do!”
Her dedication to providing the best Halal Certified beauty products is what has inspired her to create her own range “The PHB Collection.”

“When I started Pure Halal Beauty we were importing Halal Certified ranges from around the world into the UK because there was nothing to cater for people’s everyday needs. We imported products from Europe, Malaysia and the USA. In my eagerness to provide a truly ethical service I began studying the various ingredients in every product further and I found that although they were nowhere near as harsh as most high-street brands, Halal Certified products can still be made using chemical-derived ingredients.”
This spurred Rose into action, and she began to research into creating her own product range. Now less than a year later The PHB Collection has been launched. Made by hand using all natural ingredients the range is comprised of 80 unique cosmetic and skincare products, and is the world’s largest natural halal range.
“I’m really proud of the range I’ve been able to create, not only are the products completely natural but they have wonderful eco-credentials, and crucially they are affordable”.

The range is registered with The Vegan Society, and is hand-made in the UK. The ingredients are ethically harvested from sustainable sources, and the range uses eco-friendly packaging that is made from recycled materials and is 100% recyclable.

Rose says, “We have only just launched the range and the response has already been overwhelming. I have had support and encouragement from around the country from people who are so happy about the release of The PHB Collection. Muslims, vegans and vegetarians love our products because they don’t conflict with their personal and religious beliefs, and we’re seeing an influx of conscious consumers looking for chemical-free beauty products. People who want to use natural, ethical and beneficial beauty products are always so pleased with our phenomenal range as well as our fantastic prices!”
While many people would baulk at the idea of setting up a business in the current climate Rose welcomes the challenge, “The global Halal Cosmetics industry is estimated to be worth $560 million globally and this is only set to increase as general awareness grows. But for me the most important thing is that I’m providing a service to people that wouldn’t otherwise be available to them. Some people think I’m crazy(!) but I have great belief in the products I’m selling and the prospects for expansion are looking very promising.”

"Pure Halal Beauty - Where Beauty and Belief Co-exist"

The new PHB ranges are available at Level 2, The Pavilions Shopping Centre, Birmingham
and online at www.purehalalbeauty.com
PRESS RELEASE ENDS
For Additional Information
For further info or interviews please email Sally Gibbins at: media@purehalalbeauty.co.uk
For images of product ranges and CEO Rose Brown please email info@purehalalbeauty.co.uk
For Competitions
If you are interested in running a competition or offering a PHB discount to your audience please contact us, we will be happy to collaborate.

About Halal Certification: Halal Certification is a stringent process that ensures that no animal ingredients or haram alcohol is used in the making of the products, in terms of the ingredients used and the actual manufacturing process.
Many people don’t realize that Alcohol is often used to ‘fill-out’ a product, and can be present in large quantities in lots of beauty products. Many ingredients labels list Aqua and Alcohol as the first two ingredients in a product meaning they are what it is mostly made from. However alcohol has no real benefit in cosmetics products and can actually cause skin irritation, particularly for those with sensitive skin and eczema.

There are also many ingredients in mainstream cosmetics that are animal derived. Common popular examples include collagen, elastin and keratin (particularly favored in anti-aging products) and also glycerin and other fats and oils which are most often derived from pigs, cows and also sheep. Although these ingredients can be made from plant/botanical extracts (as we do with our products) many cosmetics companies choose to use the animal derived option because it is cheaper.

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