UK Road Safety Focus of New ‘Road Sense’ Campaign from Carrentals.co.uk and Brake

Online car hire specialist teams up with leading road safety charity to drive message of cautious driving this winter

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 2, 2011 --02 December 2011 – The latest ‘Road Sense’ campaign has been introduced by leading online car hire comparator Carrentals.co.uk, the sixth of its kind. The new initiative, introduced in partnership with UK road safety charity Brake, will drive home a message of safe driving and safety checks to British drivers this winter.

‘Road Sense’ takes a key issue each year and seeks to raise awareness of it, with focal point of this year’s campaign being car safety checks. With icy roads on the way throughout the UK Carrentals.co.uk and Brake want drivers to concentrate on having brakes, brake pads and tyres checked to ensure safety – even though these checks can be financially costly.

Gareth Robinson, Managing Director of Carrentals.co.uk, says: “UK motorists need to know that skimping on car safety checks is a recipe for disaster as the winter weather kicks in on UK roads. Having checks carried out may cost a bit of money but it really is the best way to help reduce the number of accidents caused on icy road surfaces this year.”

Brake works with many organisations to drive awareness of UK road safety issues, and has recently reported that road accidents kill more UK youths than anything else in the modern era. A high percentage of these accidents are caused by careless speeding and imprudent overtaking on roads, and while one in eight Brits are aged below 25, a disproportionate one in four accidents involves someone from that age bracket.

“Working with forward-thinking organisations like Brake is a real pleasure and we’re delighted to launch this year’s Road Sense campaign with them,” Gareth adds. “Brake know what they are talking about so UK drivers should take heed – reducing fatal road accidents is a collaborative effort and everyone needs to play their part.”

Katie Shephard, director at Brake, says: “At Brake we are proud to be involved in the new Road Sense campaign with Carrentals.co.uk, and we will work hard together to drive this year’s message of proactive road safety and ‘have a heart at the wheel’ throughout UK Road Safety Week.

The Carrentals.co.uk Road Sense site offers road safety advice as well as new offers, including discounts on winter clothing and reflective gear for children and adults from Outdoor Look and BrightKidz.

Carrentals.co.uk is the leading car hire comparison site comparing prices in over 15,000 locations worldwide including France, Spain and car hire in Ireland, with pick up locations including car hire in Dublin, Cork and Shannon.

For more road safety information, offers and advice visit www.carrentals.co.uk/roadsense2011
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About Carrentals.co.uk
Carrentals.co.uk was launched in February 2003 and grew to become one of the UK's leading online car hire companies by 2006.

In 2007 the company re-launched its site to create the first major online price comparator in the travel industry. Using the latest technology the Carrentals.co.uk site now searches up to 50 different car hire websites, providing an impartial comparison of the best prices available in over 15,000 locations.

Websites searched include Alamo, Auto Europe, Budget, Ebookers, Hertz, Holiday Autos, Opodo, Sixt and Thrifty, with the Carrentals.co.uk site quickly comparing prices and allowing customers to refine their search by car type.

The Carrentals.co.uk site also features over 5,000 pages of travel information in a mini-guide format.

In 2008 Carrentals.co.uk was voted Best Car Hire Website in the Travolution Awards, and in 2010 it was Highly Commended in the Best Meta-search/Price Comparison category. To book or for further information visit www.carrentals.co.uk

Media Contact
Rachel Builder & Jenny White
Context
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More information can be found online at http://www.carrentals.co.uk/