Using Digital signage for in store Advertising

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 25, 2010 -- Audience for advertising is getting disjointed, tougher to reach, and being savvier is not novel any longer. Now many new channels can be watched with a host of new technologies and growth like:
• digital video recorders like TiVO
• inexpensive satellite
• digital cable
These also enable to skip the advertising completely.

A recent example of these changes ¬ is discovery of last fall. According to it a major number of men in the age groups 18- to 34 it seems that have stopped seeing television;¬ this was a survey done earlier this year from the Association of National Advertisers. The members of this association find TV ad prices unreasonable looking at the declining spectators, many are discontented the way the networks gauge their audience, and many speculate about TV commercials being watched at all.
All this goes to hint that the advertisers need to come up with more innovative and different ways of showing the ads. Digital signage is thus reaching audiences.
Making it work
Digital signage help reach a smarter audiences who anticipate a smarter medium. Although digital signage seems like TV however it gives the feeling of the Web.
According to a consultancy nearly two-thirds of purchasing choices are made in the stores. It was reported by a specialty retailer that he had seen a10% increase in sales in the first few months of installation of a test digital system.

Nielsen Media Research study carried out on another retailer’s behalf showed that in-store broadcast television helps to build;
• brand equity,
• customer satisfaction
• Shopper loyalty.
57% was the average ad recall for one retailer’s in-store system in comparison to an industry average of 24% for in-home television ads.
Now the consultants, retailers and store designers are focus on enhancing the shopping experience. The retail space is getting changed to a lively, fashionable, and vivacious surrounding. Digital signage helps to achieve this.

With the evolvement of the technology TV sets and out of date commercials are being left behind. With digital signage you have the liberty to change messages continually according to changing situations.
• To reach out to retired citizens, banks can regulate the message to focusing on products best suited to them.
• Bookstores have the option to advertise new releases, upcoming author appearances, etc.
Digital signage has the ability to deliver improved text, moving images and quality graphics.
The message is an essential part of the retailer’s overall message. The same message should be seen in both in-store piece and print or TV messages. It should not look confusing and the look and feel in all should be similar.

Main aim is to get out precisely the retailer’s requirements. These could be either help a purchase or up sell, create consciousness and faithfulness, reinforce branding or have the customer visit again.
What it Takes to Run a Digital Signage Network
• An accurate networked digital signage solu

Advertising     digital signage