Using KeywordSpy to Improve Ad Campaign Quality Score

FOR IMMEDIATE RELEASE
San Francisco, California, United States of America (Free-Press-Release.com) September 6, 2010 -- Quality Score is a very important factor when creating an ad. Do we really need to improve this factor? How can we improve our AdWords Quality Score? Knowing more about Quality Score would help us in improving our ad's position and lowering our click prices. Here are the tips, tricks and tweaks in getting a good Quality Score.

Advantages:
Quality Score Basics - The concept is pretty simple. It’s the application of this concept to your ad that makes it a little bit challenging.

1.Quality Score is one of the most important concepts of Google AdWords which is why we need to care so much about it. Google AdWords is an auction based model.

2.Quality Score affects Ad Rank (position). Ad Rank (position) can be computed by a simple mathematical equation which is keyword bid X quality score, tells us that getting higher Quality Score will lower our Cost Per Clicks and give us a better Ad Position.

3.Google regularly updates how quality score is calculated. Before it was static but now it is a dynamic variable, meaning it is calculated every time a keyword has the potential to trigger your ad. Here are some of the most important factors that you need to know to increase your Quality Score:

•Historical Click Through Rate (CTR)
•Account History
•Relevance of keyword to your ad text
•Quality of your landing page

Quality Score Important? - Many of us would ask ourselves this question.

1. We want to know how much our budget will be and at what position it will be at. Quality Score will denote these factors.

2. Ignoring Quality Score can cause your campaign to die and you don’t want this to happen. Google wants all advertisers to accept Quality Score, but does not force their advertisers to follow this.

Types:

Improving Your Quality Score - There are two types of Quality Score that we need to improve.

1.Search Network Quality Score It is calculated using different factors including the relevancy of your keywords to your ad group, to a user’s query or search. For this type of Quality Score; the higher score will give you a lower Cost Per Click and better Ad Position.

2.Content Network Quality Score - It is calculated using many factors, such as, if your ad is relevant to a particular page in the content network. The higher score will result to the ad being shown in the content page and the Ad Position will also increase.

About Company:

Innovator, investor, internet marketing guru and entrepreneur, Peter Zmijewski is the founder and CEO at KeywordSpy. KeywordSpy currently operates in USA, United Kingdom, Australia and Canada. Through this keyword tool and keyword software, you can perform advanced keyword research and keyword tracking to study what your competitors have been advertising in their Adwords campaigns and other PPC campaigns. You can now get complete in-depth analysis, stats, budget, affiliates & ad copies of your competitors.

KeywordSpy     Peter zmijewski