VerticalResponse CEO Gives Back to Small Business with popular $10,000 New Deal Contest

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 25, 2010 --

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VerticalResponse CEO Gives Back to Small Business with popular $10,000 New Deal Contest

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San Francisco, CA - VerticalResponse's recently unveiled 'New Deal' (www.verticalresponse.com/newdeal) contest, which will award $10,000 in cash to inspirational qualifying US small businesses, will be the featured topic of a live Blog Talk Radio conversation (http://bit.ly/vrceo) with social media strategist Hugh Macken of social media agency VMR Communications and VerticalResponse Founder and CEO Janine Popick. Ms. Popick will be a featured guest on Blog Talk Radio's social media program Hugh Macken, Live! The two will also discuss other ways VerticalResponse gives back to small businesses and non-profits, such as its Non-Profits program which gives certified non-profits 10,000 free emails per month.
The interview with Ms Popick will stream live on BlogTalkRadio on Thursday, February 25th at 4 pm EDT / 1 pm PDT. You may listen live online here: http://bit.ly/vrceo

SUPPORTIVE QUOTES
"At VerticalResponse we understand the power that small businesses have to boost our economy and quicken our recovery, which is why we created the 'New Deal' competition."

"The $10,000 we are giving away to deserving small businesses will help grow their businesses, and may inspire others to renew their commitments to this important group."

“Since I started VerticalResponse, I’ve remained committed to small business growth and giving back to the community."
(Janine Popick, CEO of VerticalResponse)

"The story of Janine Popick and what motivated her to launch the New Deal competition is a story worth telling the entire country. Doing so on Blog Talk Radio, and elsewhere online, will hopefully inspire other small business leaders to do the same for the benefit of our economy."
(Hugh Macken, Principal at VMR Communications, and Host of Hugh Macken, Live! on Blog Talk Radio)

ABOUT JANINE POPICK
Janine Popick is the CEO and founder of VerticalResponse, a leading provider of self-service email marketing, online surveys and direct mail services empowering small businesses to create, manage and analyze their own direct marketing campaigns.

She is a columnist for Inc.’s Girl Power: Female CEOs and has been featured in USA Today, Entrepreneur Magazine, ClickZ, B2B Magazine, Selling Power Magazine, San Francisco Business Times, and Inside Direct Mail. She has been an Ernst & Young Entrepreneur of the Year Finalist 2006-2009, and won the Stevie Award for Best Entrepreneur of the Year in 2008.

Ms Popick brings over 17 years of experience leading direct and Internet marketing programs for some of the biggest brands in technology and entertainment. Prior to VerticalResponse, she led direct and Internet marketing programs for brands including NBC Internet; XOOM.com; Claris Corp., a wholly owned subsidiary of Apple Inc.; and Symantec Corporation.

In her spare time, Popick is VerticalResponse's CEB (Chief Executive Blogger) for the VerticalResponse Marketing Blog for Small Businesses.

She holds a Bachelor's degree from Hofstra University in Communications and English. She has been a private investor and serves as an advisor and board member for various companies

ABOUT VERTICALRESPONSE
VerticalResponse, Inc. is a leading provider of self-service email marketing, online surveys and direct mail service empowering small businesses to create, manage and analyze their own direct marketing campaigns. Founded in 2001, VerticalResponse is aimed at small businesses, and enables anyone to get their email marketing campaigns up and running within minutes, regardless of technical expertise.

The company has over 70,000 customers, and was ranked #1270 on the 2009 Inc. 5000 list. In 2009, VerticalResponse won a Stevie® Award in 6th Annual Stevie Awards for Women in Business. In August 2008 the Democratic National Convention Committee (DNCC) named VerticalResponse official subscription email provider for the 2008 Democratic National Convention.

Headquartered in San Francisco, CA, VerticalResponse also has an office in Boston, MA. Representative partners include Salesforce.com, Intuit, BigContacts, Duct Tape Marketing, and PaloAlto Software.

ABOUT VMR COMMUNICATIONS
VMR is a full-service social media agency providing strategies, listening services and new media relations services to help businesses increase and improve their online share-of-voice. The company's specializations include:

Social Media Strategy; Social Media Monitoring and ROI Analysis; Content Marketing; Conversational Marketing; Listening Strategies; Employee Training; Online Public Relations; Blogger Relations; Social Media CRM

More information can be found online at http://blog.vmrcommunications.com

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