VIP Industries ushers in a new age of E-commerce

FOR IMMEDIATE RELEASE
Mumbai, Maharashtra, India, Republic of (Free-Press-Release.com) December 5, 2011 -- VIP, India’s leading luggage brand, achieves yet another enviable feat by becoming the first luggage brand in the country to offer e-commerce facility to its consumers across all cities & towns in India through its website www.vipbags.com

Through its e-commerce site ( www.vipbags.com ) consumers can browse through VIP’s wide range of product offerings & make purchases online. The bags will be delivered to their doorstep within 7 workings days at no extra cost. Currently, payments can be made only through credit card, debit card or net banking but soon ‘cash on delivery’ will also be offered on the site www.vipbags.com can also be used for gifting.

Speaking on the initiative, Manish Vyas, Vice President Marketing, VIP Industries; “VIP as a brand has through the years been constantly evolving with the consumers to give way to category defining product ranges. The e-commerce feature is yet another initiative that places VIP Industries high up on the social relevance scale. It is focused on bringing the VIP brand experience closer to the consumer base no matter where they are in the country. With the launch of the online purchase feature on www.vipbags.com, we have taken the first step in ushering a new age in the luggage segment.”


About V.I.P. Industries Ltd:

Established in 1971, VIP Industries Ltd. is Asia's No. 1 luggage manufacturer. Its four factories produce nearly five million pieces a year, making it the second largest producer of luggage in the world. The state-of-the-art VIP Design Lab at Nashik has to be credit several international patents and design registrations. Since inception, the company has kept in step with the changing need and taste of the discerning and quality conscious traveler. VIP Industries already has a global footprint with its products available not just across India but also all over Middle East, the UK, USA, Germany, Spain, Italy and select African and South East Asian countries.

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