Viral Tell-A-Friend Networks:Twitter Discovered to be Used in Hacking and Controlling PCs

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 24, 2009 -- A couple of years ago, Microsoft’s free e-mail service Hotmail started a simple yet untested marketing campaign: for every e-mail message that is sent, a small sentence inviting people to use the Hotmail e-mail service and an accompanying link was also included. Although this small addition looked innocuous (and were promptly ignored by some), the “create invite” message got across a lot of people, helping Hotmail gain millions of subscribers and established its dominance in the e-mail services industry for several years.

If online business owners and affiliate entrepreneurs need a role model on how to create invite links with customers, they only need to look at Hotmail's simple marketing strategy. By sending these small but meaningful marketing messages through existing communication mediums (such as e-mail of course), businesses are able to market themselves to online consumers at a viral pace using only the barest of resources. And by keeping it simple, consumers are able to digest the message quickly and establish recall in their minds. And in these tough times, gaining another customer is a breakthrough in itself.

However, if you need to send a marketing message across but cannot make it simple enough, it is often a good compensatory method to catch the viewer's attention at first glance. This often means that marketers need to inculcate in the message information that plays on the emotions of the reader, such as humor, shock, anger, or surprise. In this way, the customers will never get bored and lose attention while reading the marketing message. However, it is always important to keep the message as short as possible in order to efficiently create invite links with potential customers.

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