Water Avenue Coffee Roasters Named "Best Bean" in Portland Coffee Taste-Off

FOR IMMEDIATE RELEASE
Beaverton, Oregon, United States of America (Free-Press-Release.com) October 28, 2010 -- (PORTLAND, OR. October 28, 2010) Water Avenue Coffee (WAC), a new Portland-based coffee roasting company was named the overall winner, or “Best Bean”, in a coffee taste-off held in Portland’s Pioneer Square on October 8. WAC is owned by Bruce Milletto, president and founder of Bellissimo Coffee InfoGroup and The American Barista & Coffee School (ABC's); Matt Milletto, director of ABC's; and Brandon Smyth, the company's head roaster.

"Winning this event against Portland competition so early in the history of WAC is a strong statement about just how good our coffee is and what a dedicated and professional team we have," said WAC co-owner Bruce Milletto.

The event, a fundraiser for the Portland YWCA, featured 15 local Portland roasters in a friendly competition where the public decided whose bean was best. Kivu Coffee, sold exclusively a Fred Meyer stores, was the winner of the “Big Bean” category, which includes roasters with more than one retail location. Trailhead Coffee Roasters was declared the winner of the “Little Bean” category for roasters with one retail location. The overall winner, or the “Best Bean” in Portland, was Water Avenue Coffee.

“We were thrilled to participate in such a fun and well organized event," said co-owner Matt Milletto. "It was great to see so many roasters come out and support a charitable cause. Winning overall “Best Bean” was such a great feeling and it really made us all proud of the dedication, passion and hard work we have put forth in the short six months since we began micro-roasting.”

Other participating roasters were: Boyds Coffee, Starbucks, Blue Gardenia, Caffe Umbria, Caffe Vita, Cardinal Coffee, Cellar Door Coffee, Courier Coffee Roasters, Oblique Coffee Roasters, Public Domain, Spella and St. Johns Coffee Roasters.

About Water Avenue Coffee Water

Avenue Coffee (WAC) creates handcrafted coffees in Portland’s Southeast Industrial district. All of WAC’s coffees are roasted on a vintage 1974 French Samiac 20-kilo roaster, which spent the majority of its life in the Swiss Alps, before finding a home on Water Avenue. The roastery is adjacent to American Barista & Coffee School, and effectively doubles the size of the ABC's instructional space to 4,000 square feet. Combining the roastery with the school makes the ABC’s experience one unparalleled in coffee education anywhere. With the addition of roasting classes, an education at ABC’s now includes almost every aspect of the coffee business.

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