Website building guide

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 28, 2011 -- The Smart Start Guide to Website Planning includes all the tools, tricks and techniques you need to compete on equal terms with your big budget competitors

The Internet was expected to level the commercial playing field - allowing savvy SMEs to go head to head with their better known rivals. The reality is rather different.

Online, money still talks.

Investing in the latest technologies, the finest creative talent, and the most robust architectures enables larger firms to create compelling ‘interactive experiences’ that leave smaller firms in the shade.
The Smart Start Guide to Website Planning will help you turn the tables. Written in plain English by experienced business people, this uniquely practical ebook leads you step by step through the process of planning, commissioning and managing your new business website - equipping you to:

* ► Create a detailed website plan – with realistic objectives, achievable project milestones and legally binding service level agreements
* ► Understand who does what in the design and development process
* ► Short list, brief and manage the right web team

* ► Select a reliable – and affordable - web hosting service
* ► Ensure your site is – and remains - within the law
* ► Differentiate your business through effective Customer Experience Management
* ► Hone your site’s navigation to maximise your sales
* ► Protect your business interests – and your intellectual property
* ► Optimise all your web pages for the main search engines
* ► Be confident your site works – and works well – on all the leading web browsers
* ► Choose and use a suitable content management system

* ► Cut your research costs - using readily available ‘public domain’ data
* ► Source professional photography at clip art rates
* ► Leverage proven ‘open source’ tools to monetise your site – and track your traffic
* ► Build trust and reputation amongst buyers, investors, partners, the media and other stakeholders
* ► Interact with qualified buyers when and how those buyers choose –on their PCs, TVs, smartphones and even games consoles

You can get The Smart Start Guide to Website Planning with total confidence.