Welcome to América/ Hispanic presence at Promax/BDA conference

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 9, 2010 -- FOR IMMEDIATE RELEASE
Welcome to América!

In anticipation of 2010 U.S. Census results, mainstream media marketing conference explores ways to connect with elusive
Latino viewers.

CORAL GABLES, Florida, June 8, 2010 — Blanco-Lorenz, the premiere media marketing
company for today’s America, announced that Pedro Blanco, its founder and Chief Creative
Officer, will present ‘”Welcome to América: A Gringo Media Marketer's 101 - Ten Years Later” at
the upcoming 2010 PromaxBDA Conference in Los Angeles.

Blanco’s session will highlight the enormous opportunities available to entertainment marketers that serve the fastest growing segment of the U.S. population. A full decade after Ricky Martin, JLO, and Shakira exploded onto the national scene, many mainstream media marketers are still lagging way behind others in connecting with Hispanics. Meanwhile, Spanish-language broadcasters have surpassed their English-language competitors, regularly delivering the largest
Adult 18-34 national audiences of the night.

From language to culture, Blanco will present best practices from across the marketing spectrum - offering a peek into how media companies might want to emulate their consumer product, theatrical and music marketing brethren. The session will also present recommendations on how to get the conversation started as global brands prepare for their strategies in anticipation of the 2010 U.S. Census results.

Pedro Blanco, Chief Creative Officer, Blanco-Lorenz said: “Ten years ago American media re- discovered a whole new business in their backyard. Today, some brands have succeeded and are enjoying the spoils of their success. Meanwhile, others are still utterly confused with issues of language, lifestyle, culture and point-of-view. This session is an opportunity to take stock of how far we’ve come, and most importantly, how to prepare for what’s on the way.” Blanco closes the session with a rapid-fire bonus round of powerful insights disguised as quick tips: A new installment of his trademark “Gringo’s Guide to the Latin Thing” features the top 10 do’s and don’ts in Latino media marketing.

Don’t be a buzz kill. | Do speak English. | Don’t use a Latino font. (There is no such thing!)
Don’t talk to Abuela. | Do remember that we are American.

This year’s PromaxBDA conference, titled “Right Here. Right Now. Radical Thinking. Innovative
Solutions for the Future of Media” will bring leaders and innovators from all across the entertainment globe to Los Angeles to discuss the state of television, film and digital media marketing and design.

Other notable speakers at this year’s conference include: Hugh Hefner, Founder, Editor-in-Chief and CCO, Playboy and recipient of the PromaxBDA Lifetime Achievement award; Michael Benson, EVP Marketing, ABC Entertainment Group and PromaxBDA Chairman; Jeffrey Godsick, EVP, Domestic Theatrical Marketing and Digital Content, Twentieth Century Fox; Lisa Gregorian, EVP and CMO Warner Bros. Television Group; Ross Greenburg, President, HBO Sports; Rick Haskins EVP, Marketing and Brand Strategy The CW; Russell Hicks, EVP and Executive Creative Director, Nickelodeon/MTVN Kids and Family Group; Kiera Hynninen, EVP, Marketing, National Geographic Channel and Nat Geo WILD; Peter Liguori, COO, Discovery Communications; and John Miller, CMO, NBC Universal Television Group.

About Blanco-Lorenz
Founded in 2000, Blanco-Lorenz a specialized media marketing firm. Part ad agency, part think- tank, part design studio, Blanco-Lorenz™ delivers branding, motion design, trade marketing, promos, live action spots and multicultural expertise to media companies in the U.S. and abroad. More information at www.blancolorenz.com

About Pedro Blanco

Pedro Blanco is the founder and Chief Creative Officer of specialized media marketing firm, Blanco-Lorenz. He is regularly called upon by America’s top media executives to solve the strategic challenges of TV networks, stations, digital media, cable & satellite providers & program distributors. Mr. Blanco has led major launch & relaunch initiatives, serving clients as diverse as Discovery Communications, BBC, NBC, Disney, Telemundo, Univision, mun2, Showtime, HBO and Cinemax Latin America, Intermedia Partners, WAPA, History en Español, SyFy, Yahoo! & others. Blanco is an active voting member of the National Academy of Recording Arts & Sciences and was recently named to the President’s Advisory Board of The Latin Recording Academy. For more information visit www.blancolorenz.com.

SOURCE Blanco-Lorenz

3 Images Available for download:
Pedro Blanco headshot: http://blancolorenz.com/press_pbheadshot/
Blanco-Lorenz logo: http://blancolorenz.com/press_bllogo/
*Gringo Guide image: http://blancolorenz.com/press_gringoguide/
*Required caption: “From A Gringo Media Marketer’s 101 – Copyright 2010 Blanco-Lorenz.”

For more information, please contact:
Cori Beaubien, Blanco-Lorenz
305.668.9639
cori@blancolorenz.com