What will it take to sell a San Diego County home in 2011's Real Estate Market - Presented By: YourStreetDreams.com

FOR IMMEDIATE RELEASE
San Diego, California, United States of America (Free-Press-Release.com) January 12, 2011 -- What does it take to sell a home in 2011? It takes ensuring that your home is getting “Maximum Home Exposure” A.k.a. MaxHomeXpo.com

As most of us know, the days of a homeowner receiving multiple offers on the first day of their listing generally are all but gone.

What’s Happening in Today’s Market?

Buyers are now seeing homes that are clean, freshly painted and staged, price reductions every few weeks and just like the builders were doing in 2007, many motivated sellers are throwing in 55” plasma TVs. In some cases we’ve actually seen sellers following buyers around in their home trying to negotiate price and features as the buyers are walking through the home for the first time.

What does this mean for current and future home sellers? It means more than ever that home sellers working with a Realtor, MUST HAVE an aggressive marketing process in place. I say process because many Realtors and real estate agents feel that a Level 1 advertising plan is all that it takes to get the home out in the mainstream and hopefully get it sold.

What is a Level 1 Advertising Plan?

• Put a sign in the front yard
• Put fliers in the box and a few in the home
• Put the home on the MLS, which also uploads to a dozen or so websites

• Hold a few open houses
• And hope and pray someone buys the home before asking the seller for a price reduction

That might have worked when the market was hot but that isn’t working today. Why are so many agents still only doing Level 1 advertising when it’s more of a miss than a hit? The answer is because it only costs about $100.00 and many agents don’t feel confident enough that the home will sell to make a bigger investment on their part. Remember, if the home doesn’t sell the agent or Realtor is out all of their time and money.

Many times I see real estate agent’s advertising or marketing plans like a check list of things they could do, however, many times they won’t. I will say in all fairness to the Realtors, some sellers are so focused on the commission reductions right from the start and might be shooting themselves in the foot since the agent is likely reducing what they will spend as the seller explains that they will only pay the listing agent 2% because "it’s easy to list a home." I say, seller beware of what you are going to get as an end product. Make the real estate professional explain exactly what they are going to do to market your home. That is where you will see the real difference in agents and Realtors.

What does YourStreetDreams.com Do to sell a home?

We actual do MARKETING instead of advertising, which involves 4 separate levels of processes and to be completely clear, this is not a marketing plan but rather a MARKETING PROCESS. The difference is that in our process, steps 1 through 27 all get completed in the order and timing in which they are designed for.

Pricing the home correctly is an important component in the entire process but there are many other factors in getting a home sold and agents who say “the home was priced to high to sell” might be missing the issues that would have helped the sellers get top dollar from a buyer.

Showing and Telling is Half the Selling

If your property is not being shown in most of the real estate syndication site world-wide and the story of your home is not told in a compelling and descriptive fashion then you just might be missing the target with expectations.

For Sale by Owners Have Used Our Services Too

Our Maximum Home Exposure process also works for those selling their homes themselves because and I want to emphasis the main fact “This is a marketing process and not an advertising plan.”

If you are planning on selling your home, please give us the chance to interview for the listing so we can show you how we will sell your home instead of showing you how we will just list it.

For more information contact Jeff at: 760.822.1020 or jeff@YourStreetDreams.com or Visit our website YourStreetDreams.com

More information can be found online at http://YourStreetDreams.com

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