Whitepaper explains how travel companies can save £000's

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 18, 2010 --
Leading digital edition publisher, YUDU Media, today releases a free whitepaper that shows how travel companies can take advantage of ePublishing and save £000’s.
Entitled, ‘5 ways to reduce travel marketing costs’ the whitepaper highlights how digital publishing in the form of eBrochures can shave significant sums off travel marketing costs and increase overall marketing effectiveness.

The whitepaper also demonstrates how holiday companies, by using ePublishing, can effortlessly build huge opt-in databases for future email campaigns. A case study highlighted in the whitepaper shows how Virgin Holidays are on course to build a database of 100,000 consumers simply by collecting email addresses from those who have viewed the company’s eBrochures.
Robert Elding, Marketing Director of YUDU Media, says: “On top of the cost savings that eBrochures provide, many holiday companies don’t realise that ePublishing can also enhance their Search Engine Optimisation.” Elding concludes, “by taking just a few simple measures, holiday companies can save substantial sums and increase their marketing effectiveness.”
Find out more by downloading YUDU Media’s free travel whitepaper.
Simply click on the link below
(http://content.yudu.com/A1mgil/reducetravelmarketin)
-ENDS-

For further information please contact Jeremy Walters on 07931 381209 or jeremy.walters@yudu.com


Notes to Editors
About YUDU Media
With offices in London, Lancashire and Boston, MA, YUDU offers advanced digital publishing with YUDU Pro (www.yudupro.com) and free publishing at YUDU.com (www.yudu.com), the eLibrary and marketplace that also allows publishers to promote, share and sell their publications and other digital content with the world.
YUDU Media launched YUDU Store the Digital Magazine Subscriptions site in August 2009 which allows publishers to host their publications online and drive secure subscription traffic to each title.

digital marketing     Digital Publishing     travel costs     travel saving