Why Organo Gold is a Sustainable Direct Selling Business

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 16, 2012 -- Organo Gold is on track to 1 Million Distributors and creating wealth for it’s distributors as it takes it’s stake of the $70 Billion dollar coffee industry. The coffee sector continues to grow and coffee is consumed world wide in every country on the globe.

Organo Gold is open in 13 countries for business: the USA, Canada, Germany, UK, Scotland, Greece, Jamaica, Mexico, Dominican Republic, The Netherlands, Austria, Philippines, and Peru, while expanding in 2012 to numerous countries.

Revenue in 2010 estimated $35 million with approx. 60,000 distributors worldwide,

$150 million and 175,000 distributors in 2011.

Est. revenue 2012 $300 million and 350,000 distributors.

Est. number of distributors in 2015: 1 million and $800 million revenue.

2011 Study Highlights Coffee Consumption is Up
■40% of 18-24 year olds drink coffee daily, up from 31% in 2010.
■54% of adults age 25-39, said they drink coffee daily, up from 44% in 2010.
■These figures aligned with findings that 29% of those 18-39 felt better about their financial situation than last year, while other age groups did not.

■Gourmet coffee continues to be a significant portion (37%) of total coffee consumed – indicating that consumers want to maintain coffee quality despite the uncertain economy.

At Home Market
■86% of coffee consumers enjoyed their beverage at home compared to 24% who drink out of home past day, on par with 2010 findings. (Note that these figures include those who drink coffee both at home and away.)
■Penetration is growing in the single serve arena at an average of 1% per year.

Direct Selling research

Direct Selling is not just becoming mainstream, it is starting to become the dominant market trend and one that cannot be stopped. The real question people should be asking is how can they benefit from it?

Direct Selling is no longer something to joke about, it is creating more millionaires today than the dot com boom industry did before the bubble burst. As with any opportunity timing is half of the success and execution is the other half. You have no control over the former as the business trend will emerge without you. The jet is leaving the ramp, you can either be on it or miss out. The second half to capitalising on this trend is in the execution, by doing your homework and finding the right company!

Trends:

The average Top Earner in Direct Selling is earning $18,674 per month / $224,093 per year, based on 8,130 rankings. Approx. 250 distributors are making $1 million a year.

According to the Direct Sellers Association (DSA), the main trade group for the channel, approximately 16 million people in the US are involved in direct selling. The majority of direct selling agents are women. Many agents are mothers who are simply looking to make supplemental income for their families, as direct selling allows the freedom to set their own work schedules. 90% of direct selling agents are part-time.

PROSPECTS
■Direct selling is expected to grow at a CAGR of 2% between 2010 and 2015. Many Americans who became unemployed in 2008 and 2009 have become direct selling agents as a new source of income. This has helped generate renewed interest in the sector, which is expected to continue over the forecast period.

Conclusion:

I have provided you with the current coffee and direct selling market trends.

There is no doubt that Organo Gold is positioned to capitalize on both of these trends.

I encourage you to visit the Organo Gold website, if you have any questions, my contact information is available on my website here: http://ogcoffeeandjazz.com

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