YOUTH UNEMPLOYMENT – COULD ONLINE BUSINESS BE THE ANSWER?

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 27, 2010 --

With youth unemployment rising rapidly, today’s generation of youngsters is facing increasingly limited options. Frequently described as ‘tech savvy, innovative and dynamic’, the Millennials certainly have the computer skills and the drive to make starting their own online business feasible, but in many cases they simply do not know how to apply their skills to the business environment. Pathways, a totally comprehensive new guide to building a successful web business, has been developed with the aim of bringing together all the fundamentals needed to establish an online venture, and offers the youth of today the chance to remove themselves permanently from the ranks of the unemployed.

Those between the ages of 18 and 24 are facing a particularly tough challenge in the current economic climate. Not only has the Office for National Statistics just reported that unemployment in the three months to July 2009 has risen to 731,000, an increase of 36,000 on the previous quarter’s figures for this age group, but the Millennials also suffer a poor reputation in the eyes of employers. Although their skills and their potential are clearly recognised, in many cases recruiters decry them as being ‘the laziest generation ever’, ‘pampered’ and ‘difficult’, qualities which are clearly adding nothing to their employment prospects.

Faced with unemployment and a tough job market, but armed with technological skills which are surely the envy of the older generations, these youngsters could though, be just a step away from a satisfying and financially rewarding career. The only things that are missing are a few business basics and the fundamental skills to be able to monetise their online activities. Unfortunately, however, subjects such as how to register a business, set up a merchant account and an online store and draw traffic to a website through the use of keywords are not generally taught at school.

With a truly global market out there, the opportunities for today’s youngsters to become online entrepreneurs and contribute to a struggling economy are immense. Like many others with this idea in mind, however, when it comes to piecing together all the knowledge needed to get such a venture off the ground, they are faced with the kind of information overload which quickly quells enthusiasm. The Pathways programme addresses these knowledge gaps in a comprehensive series of practical steps which provide users with the tools to put themselves quickly into gainful self-employment. For the unemployed youth of today, it allows them to capitalise on what they know and do best.

The website, awebbusiness.co.uk, and the Pathways programme have been developed to provide those seeking online self-employment opportunities with a complete guide to every aspect of the process, regardless of their starting level or background. The programme provides the tools required to start up any kind of product, service, or info.-based Internet marketing business.