Alison Raffaele To Open In Sephora’s New Flagship Store In San Francisco
June 20, 2003 (Press Release) --
Skin Alison Raffaele will be included in the assortment of brands at Sephora’s new flagship store in San Francisco. Located at 33 Powell Street in the Union Square district, the store will open to the public on June 26th. This will be the fourth Sephora location for Skin Alison Raffaele, as the brand is already featured in the Times Square and Honolulu brick and mortar stores, as well as on Sephora.com.
A redesigned full end cap, which features playful images of the products and helpful tips, has been built for the Powell Street store. These end caps will also be rolled out in the brand’s other Sephora stores by year’s end. As in her other Sephora locations, Skin Alison Raffaele will provide freelance makeup artist support two days a week to the Powell Street location.
In other news…
• New boutique tester units are being designed for Skin Alison Raffaele’s independent retailers as well, and these should be on counter by year’s end as well.
• A videoconference was held with the staff of the Beauty Bar stores in Manila, the Philippines on Thursday, June 5th. Alison personally went through each and every item in the line and explained the benefits and how to use them on a live model. There was a question and answer period at the end.
• In late 2003 we are scheduled to launch our first color product, a tinted lip moisturizer! More details to follow!
Who’s talking about Skin Alison Raffaele…
We got a GREAT review in the shopping guide Pretty City New York, Cosmo (June) thinks our Kabuki Powder Brush is great for ALL your powders, In Touch (May 19th) likes our “light as a feather” Transparent Finish, and Toronto’s Fashion (June) reported how Transparent Finish was a HIT at the Oscars!
A redesigned full end cap, which features playful images of the products and helpful tips, has been built for the Powell Street store. These end caps will also be rolled out in the brand’s other Sephora stores by year’s end. As in her other Sephora locations, Skin Alison Raffaele will provide freelance makeup artist support two days a week to the Powell Street location.
In other news…
• New boutique tester units are being designed for Skin Alison Raffaele’s independent retailers as well, and these should be on counter by year’s end as well.
• A videoconference was held with the staff of the Beauty Bar stores in Manila, the Philippines on Thursday, June 5th. Alison personally went through each and every item in the line and explained the benefits and how to use them on a live model. There was a question and answer period at the end.
• In late 2003 we are scheduled to launch our first color product, a tinted lip moisturizer! More details to follow!
Who’s talking about Skin Alison Raffaele…
We got a GREAT review in the shopping guide Pretty City New York, Cosmo (June) thinks our Kabuki Powder Brush is great for ALL your powders, In Touch (May 19th) likes our “light as a feather” Transparent Finish, and Toronto’s Fashion (June) reported how Transparent Finish was a HIT at the Oscars!
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