BANISH BAD HAIR DAYS WITH AN EK SHOWER CAP

August 13, 2003 (Press Release) -- Long Beach, CA – August 2003 – Did you know that washing your hair every day can contribute to a well-documented phenomenon known as a “bad hair day?” In fact, hair experts and dermatologists agree that one of the best ways to ensure a good hair day is to not wash your hair every day, but to wash it every other day. Why? Because our scalp’s natural oils help defend hair against flyaways, frizz and overall unruly locks.



So how can you forgo the daily lather-rinse-repeat cycle without skipping your much-needed morning shower? EK Shower Caps has your solution...



Created by Elizabeth Kiely, EK Shower Caps offer stylish, designer shower caps for women of all ages that protect and keep hair completely dry while showering. Styles range from Retro to Animal Prints to Vintage, and each is made from the finest waterproof fabrics lined with soft terry cloth and lace trim. Here’s a sampling of the collection:



• Unleash your animal instincts with sexy Leopard and Zebra - brand new to the collection - styles.



• Go gingham with a soft Lavender Gingham print - a brand new style to the line - or a Pink and White Check design.



• Feeling stripy? Try EK’s Mediterranean-inspired Blue & White Stripe cap.



• A Floral Plaid design will leave you feeling refreshed and at peace with nature.



• Break out the vinyl (not your old records, silly) with a Vinyl Black & White Pin Dots design.



EK Shower Caps are available in regular and large sizes, and should be either machine-washed or hand-washed - depending upon the style. Each cap has a suggested retail price of $22.95.



To view the entire product line or to place an order, please visit www.eklbc.com.



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