Hometown Banking Collaborative, an Internet marketing services provider for banks, has just released its first Online Video Book outlining an array of Bank Club services.
August 25, 2003 (Press Release) --
Community Banks Early Trend Setters In Senior Marketing
Long before senior marketing became a buzz word, community banks had discovered the potential of this lucrative and expanding population segment. During the 80's and 90’s, thousands of banks successfully launched senior clubs.
Internet Provides Ideal Vehicle For Expansion Of Bank Clubs
Community Banks have enjoyed successes with bank club programs, but the projects are work-intensive. Internet technology has changed the landscape for banks in two important ways.
First, service providers are now offering ready-made, Internet-based solutions eliminating the need for banks to shoulder many tasks themselves.
Executive Tour & Travel, for example, a Daytona Beach, FL travel firm, not only offers incentive travel to Bank Clubs to enhance new Account Openings. They also provide marketing services including co-branded websites for banks. This leaves the banks’ marketing manger free to promote bank services rather than serving as a travel agent.
Secondly, the Internet offers inexpensive 'tools of the trade' for banks. Available technology makes it possible for banks to offer topic-specific websites (complete with voice greetings and product explanations), weblogs with travelogues, and eNewsletters to communicate with thousands at a fraction of the cost of regular mail-outs.
“Establishing an internet-based bank club is only the tip of the iceberg of opportunity for today’s community banks,” says Rick Wemmers, Senior Partner of BankMarketingpros.com, a leading bank consulting firm in Atlanta, GA.
Video Books And Web Seminars Reduce The Cost Of Education
Hometown's Interactive Video Book teaches Bank Marketing managers, free of charge, how to start and improve their club operations. In the near future, the company plans to add a series of web seminars to further educate participating banks about successful club strategies.
The web seminars are available at the bank marketing managers' Desktop and makes traveling to seminars unnecessary.
"With this new technology, Web Seminars and training sessions can be recorded, stored and re-played on banks' websites practically free of charge," says Deirdre Begley, Manager Business Development at Communiqué Conferencing, Inc, a top Web Seminar provider in Reston, VA.
”The online show-and-tell clips enable bank managers to clearly deliver their marketing messages to prospective and participating banks."
The Future Of Bank Club Marketing
Many banks will soon add programs such as "Kidzbank", offer Online Group Tour Programs for Seniors, develop Community Portals, and explain it all via web seminars. All they need is add a web-savvy employee to run the entire program from a PC. The colleges are full of candidates. >>
For information
See http://www.bankmarketing.citymax.com
Call (952) 938-4599 or eMail y2kevents@aol.com
Long before senior marketing became a buzz word, community banks had discovered the potential of this lucrative and expanding population segment. During the 80's and 90’s, thousands of banks successfully launched senior clubs.
Internet Provides Ideal Vehicle For Expansion Of Bank Clubs
Community Banks have enjoyed successes with bank club programs, but the projects are work-intensive. Internet technology has changed the landscape for banks in two important ways.
First, service providers are now offering ready-made, Internet-based solutions eliminating the need for banks to shoulder many tasks themselves.
Executive Tour & Travel, for example, a Daytona Beach, FL travel firm, not only offers incentive travel to Bank Clubs to enhance new Account Openings. They also provide marketing services including co-branded websites for banks. This leaves the banks’ marketing manger free to promote bank services rather than serving as a travel agent.
Secondly, the Internet offers inexpensive 'tools of the trade' for banks. Available technology makes it possible for banks to offer topic-specific websites (complete with voice greetings and product explanations), weblogs with travelogues, and eNewsletters to communicate with thousands at a fraction of the cost of regular mail-outs.
“Establishing an internet-based bank club is only the tip of the iceberg of opportunity for today’s community banks,” says Rick Wemmers, Senior Partner of BankMarketingpros.com, a leading bank consulting firm in Atlanta, GA.
Video Books And Web Seminars Reduce The Cost Of Education
Hometown's Interactive Video Book teaches Bank Marketing managers, free of charge, how to start and improve their club operations. In the near future, the company plans to add a series of web seminars to further educate participating banks about successful club strategies.
The web seminars are available at the bank marketing managers' Desktop and makes traveling to seminars unnecessary.
"With this new technology, Web Seminars and training sessions can be recorded, stored and re-played on banks' websites practically free of charge," says Deirdre Begley, Manager Business Development at Communiqué Conferencing, Inc, a top Web Seminar provider in Reston, VA.
”The online show-and-tell clips enable bank managers to clearly deliver their marketing messages to prospective and participating banks."
The Future Of Bank Club Marketing
Many banks will soon add programs such as "Kidzbank", offer Online Group Tour Programs for Seniors, develop Community Portals, and explain it all via web seminars. All they need is add a web-savvy employee to run the entire program from a PC. The colleges are full of candidates. >>
For information
See http://www.bankmarketing.citymax.com
Call (952) 938-4599 or eMail y2kevents@aol.com
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