BELLA LUCCE SKINCARE ANNOUNCES LAUNCH OF THEIR NEW PRODUCT LINE

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 22, 2003 -- Knoxville, TN September, 2003 -- Bella Lucc� is pleased to announce the launch of its innovative skincare line, featuring fresh, handmade products created from some of the world's most exotic ingredients. Three years in development, the company recently introduced more than thirty product offerings through their website: www.bellalucce.com, with plans to unveil additional products this fall.

Lela Tate, Bella Lucc�s founder, conceived the company out of her desire to create a more natural product with an eye towards innovation, and many of their offerings provide a new twist on conventional products. �Traditional bubble baths are very drying and I wanted to create something that offered that same relaxing experience while actually moisturizing the skin.� The result? Chocolate Silk Bath Bubbles, made with cocoa powder and silk proteins, are solid spheres that dissolve in the bath, releasing a rich chocolate aroma as soothing moisturizers pamper the skin.



Other innovations include alluringly colored Lip Shines in tempting flavors like Mocha Latte, Starfruit, and Peppermint Frost, along with their Vanilla-Coconut Whipped Shea, a whipped body butter featuring pure shea butter and virgin coconut cr�me infused with Madagascar vanilla beans. Bella Lucc�s Shea Butter Bath Bars, circular soaps enriched with goat�s milk and unrefined shea butter, are individually hand embossed and offered in a variety of enticing fragrances.

Bella Lucc� products feature lush ingredients from five continents and some of the most remote regions of the world: Rhassoul clay mined beneath the Atlas Mountains of France, macadamia nut and passion fruit oils cold-pressed in Hawaii, unrefined shea butter imported from Ghana and salts collected from the Dead Sea in Israel. Lela explains, �Because we believe that it's essential to start with pure ingredients, Bella Lucc� directly imports many of our own raw materials. This selection process allows us to utilize premium ingredients which have undergone minimal processing and refinement in order to better preserve their unique properties."



Equally committed to both radiant skin and a thriving planet, Bella Lucc� strives to be an earth-friendly company by choosing recyclable packaging materials, refusing to utilize animal testing and responsibly sourcing their raw materials. The company is proud to partner with Concern Worldwide, an international relief organization working in 26 countries to help improve the conditions of some of the most poverty-stricken populations in the world. A portion of the proceeds from each sale is shared with Concern Worldwide to further their efforts.

Continuing their commitment to premium skin care and product innovation, Bella Lucc� will launch several exciting products this November - a Cucumber Facial Toner and Eye Firming Serum among them. In addition, the company will be offering an expanded selection of custom-wrapped gift sets through their website for the 2003 holiday season.


For more details:For further information, visit the website at www.bellalucce.com or call (865) 567-8700.

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