John Basedow (Producer of �Fitness Made Simple�) Signs Internet Resale Contract with Infomercial.TV,

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 30, 2003 --

VENICE, CA -- Fitness celebrity John Basedow, host and producer of the popular 'Fitness Made Simple' video series, nationally advertised on TV, has signed a resale contract with Venice, CA based ecommerce organization Infomercial.TV, Inc. The contract is based solely on performance, with Infomercial.TV, Inc. earning commission on sales made through their online network. The arrangement had no startup costs for Basedow, who reports: "I've been marketing on TV and on the web for several years, yet I'm impressed with how quickly Infomercial.TV implemented this sales channel. It was immediately effective in obtaining additional orders for our video fitness products."

Infomercial advertising represents a growing sales channel for a wide variety of products. Web-based sales of these products are predicted to rise dramatically over the next few years, compared with orders taken via telemarketers on traditional 800 numbers. Infomercials provide the opportunity to highlight product features and benefits in ways not possible with 30 or 60 second advertisements. Through repeated showing of an infomercial, product sales continue at a highly profitable rate over long periods of time. For example, the �Fitness Made Simple� series has been running for over 5 years and continues to generate strong sales. Obtaining a greater percentage of orders over the web means decreased costs for infomercial advertisers, and increased opportunities for organizations such as Infomercial.TV, Inc.



August Kleimo, CEO of Infomercial.TV states, "We are very pleased to have �Fitness Made Simple� and the entire John Basedow video fitness collection in our product line. Fitness is a strong category for our company and John's videos are hugely popular. We believe they will drive significant traffic to our network of websites. Doing business with advertisers, fulfillment houses, media buyers and related organizations is key, as we continue to achieve promotional synergy for infomercial products."

Infomercial.TV, Inc. is a full service web-based marketing and sales organization providing a variety of web-based promotional vehicles combining many years of technical expertise with industry experience. Infomercial.TV now represents over 14,000 different products on its shopping website http://shop.infomercial.tv.

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