Baby Toytown, Inc. signs with the SpiderSplat Consulting, Inc. PPPA� Advertising Service

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 30, 2003 -- Cambridge, MA / January 29th, 2002 / NEWSWIRE /

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Baby Toytown, Inc. signs with the SpiderSplat Consulting, Inc. PPPA� Advertising Service

Welcome visit Our WebSite:

http://www.babybeddingtown.com/?L=197

SpiderSplat will soon include Baby Toytown as a PPPA� client (www.spidersplat.com/pppa.htm) and initiate an intensive campaign to bring in customers to Baby Toytown�s newly developed portfolio of web properties, including: www.BabyBeddingTown.com, www.BabyBeddingTown.com, www.BabyBeddingTown.com, www.BabyFurnitureTown.com, www.BabyCradleTown.com, www.BabyCribTown.com, www.BabyBassinetTown.com, www.BabyCarSeatTown.com, www.BabyTravelTown.com , www.BabyBjornTown.com, www.KidsLineBabyBedding.com, www.DesignerKidsBedding.com, and www.KidsBeddingTown.com.



Bernard Zwick, President & CEO of Baby Toytown, Inc. has pledged to outsource exclusively to SpiderSplat�s all electronic advertising medium, including keyword adverting, PPC ads (Overture, Google, LookSmart ,etc.), SEO advertising, newsletter, banner, email, paid-inclusions, paid placements, affiliate advertising, impression advertising, and web portal advertising.

The PPPA� (Pay-Per-Performance Advertising) service model allows Baby Toytown to pay only for advertising that produces verified results, and specific deliverables such as target web traffic, membership subscriptions & usage of the screening tools, thus creating an entirely commission based online adverting budget. The SpiderSplat Consulting service model includes detailed monthly ad campaign reporting, server stat analysis, keyword search engine optimization, and web analytics. Mr. Zwick explains, "It is essential that Baby Toytown has a clear understanding of our customer demographics and their web usage patterns. SpiderSplat�s web analytics consulting service will help us determine how our customers use the portfolio of websites and understand their buying & surfing patterns, and what we can do to enhance our customer�s experience.�

He adds, �SpiderSplat has already demonstrated extraordinary success in driving users to our website, and the partnership with SpiderSplat immediately brings Baby Toytown access to both a leading IT consultancy and technical advertising agency; they bring to the table a breadth of knowledge and expertise that will help us grow sales while learning more about our visitors."

Eric V. Melin, President of SpiderSplat Consulting, Inc. commented, �Baby Toytown has already realized the tremendous potential of our targeted internet advertising service, and I am excited to intensify our partnership. SpiderSplat has pioneered the art of converting web browsers into web customers, and delivers a reliable method of ad buying while freeing the Baby Toytown internal resources.�

SpiderSplat helps customers increase browser to buyer conversion ratios and average order sizes; average visitor conversion rates are 47% higher when they are a result of the PPPA� system. During the PPPA� campaign, .9% of the visitors who entered the Baby Toytown site converted into sales. In contrast, industry averages range between .1 and 1.1% conversion rates on ecommerce purchases. "Our focus is helping our customers meet and exceed their revenue expectations," said Mr. Melin. "Businesses need effective technology solutions that leverage consumer profile information, web site behavior, and ecommerce transactions. The SpiderSplat solution is focused on affecting the behavior of the 99% of website visitors who �drop-off�. These opportunities will ultimately drive advertising success."



Under the terms of the contract, Baby Toytown will allocate a specific monthly online ad budget, which is broken down to daily deliverables in the form of targeted web visitors, page-views, and sales conversions.



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ABOUT SPIDERSPLAT CONSULTING, INC.:

SpiderSplat Consulting is a web strategy consulting firm headquartered in Cambridge, MA founded in 1997. It offers outsourced technical keyword marketing services to compliment, optimize, or replace in-house online advertising for medium-sized eCommerce sites. Specialized in Strategic Web Marketing, Targeted KeyWord Marketing and Search Engine Optimizations; they achieve verifiable results to drive keyword-based web traffic. SpiderSplat PPPA� service is a "Pay-Per-Performance Advertising� model where compensation is do only upon verified success. In an age of CPC, PPC, CPA, and CPM based online advertising, SpiderSplat has the technical ability to precisely & accurately predict the success of ad campaigns and buy ad media accordingly. SpiderSplat media buyers and marketers are experienced web professionals and technicians with the technical ability to manage all facets of a web-centric company; and provide a precise return-on-advertising-dollar. Branded ancillary products include: KeyWordROI.com� a service to accurately report the return-on-investment of keyword search phrases, TheSpiderTrap.com� a proprietary SEO software application, and PositionClick.com� a Web Traffic Marketplace.



For further information visit: www.spidersplat.com



ABOUT BABY TOYTOWN, INC.:

Established in 1936, Baby Toytown was a pioneering company in the baby bedding market. Started by Murray and Betty Zwick, Baby Toytown began with a small store located in Rosemead, CA. They hoped to bring a large selection of high quality baby bedding to customers in one location. Over time the one location grew to 19 retail stores across California. 66 years later, Baby Toytown is still family owned, providing the same excellent quality products with the same excellent customer service. With a large 25,000 square foot warehouse and a suite of 100+ online websites, Baby Toytown now has one of the largest selections of baby products around.



For further information visit: www.babytoytown.com

More information can be found online at http://www.babybeddingtown.com/?L=197

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