Blue Stuff Inc. Signs Web Reseller Agreement with Infomercial.TV, Inc.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 24, 2003 --

VENICE, CA � Blue Stuff, Inc., Oklahoma City, Oklahoma based manufacturer of health, beauty, skin care and nutritional supplement products, has signed a reseller agreement authorizing Infomercial.TV, Inc. to resell Blue Stuff�s product line on the web. Brian White, Blue Stuff�s Director of Internet Marketing states, �Infomercial.TV represents an effective means to increase our reach on the web. While we expect the bulk of our orders to continue to be driven to our call center, and our own website, Infomercial.TV�s incremental business is a welcome and profitable addition to our marketing efforts.�

Infomercials represent a growing sales medium for a wide variety of products. Web-based sales of these products are predicted to rise dramatically over the next few years, compared with orders taken via telemarketers on traditional 800 numbers. Infomercials provide the opportunity to highlight product features and benefits in ways not possible with 30 or 60 second advertisements. Through repeated showing of an infomercial, product sales continue at a highly profitable rate over long periods of time. Obtaining a greater percentage of orders over the web means decreased costs per order for infomercial advertisers, and increased opportunities for organizations such as Infomercial.TV, Inc.



August Kleimo, CEO of Infomercial.TV states, "As we deliver synergy between and amongst infomercial advertisers, Blue Stuff products represent a significant addition to our product lineup. Personal care products such as Blue Stuff have a terrific following, and we�re proud Blue Stuff has chosen Infomercial.TV as a worthy outlet of their products.�

Blue Stuff, Inc. is a manufacturer and distributor of health, beauty, skin care and nutritional supplement products, including its signature pain relief product, SuperBLUE. Blue Stuff was started to find a more effective way to relieve pain, and has grown into a line of products that have received worldwide attention. Contact � Brian White at 405-840-7888 or bwhite@bluestuff.com.

Infomercial.TV, Inc. is a full service web-based marketing and sales organization providing a variety of web-based promotional vehicles combining many years of technical expertise with industry experience. Infomercial.TV now represents over 14,000 different products on its shopping website http://shop.infomercial.tv.

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