What�s Your Web Traffic Worth? Measure the value in DOLLAR$ with a Web Traffic ROI Calculator.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 24, 2003 -- iMarketingStrategy.com recently released its Web Traffic ROI Calculator for free public use. With the growing popularity of Internet Marketing as an alternative or parallel path to Direct Marketing, executives are demanding a measure for the Return on Investment (ROI). In response to these demands, iMarketingStrategy.com developed a simple to use Web Traffic ROI Calculator.

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What�s Your Web Traffic Worth? Measure the value in DOLLAR$ with a Web Traffic ROI Calculator.

Welcome visit Our WebSite:

http://www.iMarketingStrategy.com

�The variables needed for calculating the value of web traffic are straightforward and they are critical for planning a profitable Internet Marketing strategy�, exclaims Brent Dreyer, Managing Director, iMarketingStrategy.com.



The Web Traffic ROI Calculator found on the iMarketingStrategy.com web site is easy to use. First, enter your estimate of Projected Web Traffic. This can be done on a weekly or monthly basis. Next, enter the following marketing variables;



Conversion Rate � The percent of visitors to a web site that typically make a purchase.



Average Order Value � The average amount the a purchaser is expected to spend.



Average Profit on Sale � The difference between cost and sale price, or percent margin.

Customer Purchase Frequency � The number of times that a customer buys per year.



Customer Life � The number of years that a customer remains loyal and continues to buy.



With these five variables, a cumulative net profit can be calculated for web traffic. This estimate of value can be useful when planning Internet Marketing strategies and determining ROI on targeted marketing campaigns.

Another important indication of value emerges out of this calculation, the value of each web visitor. By dividing the cumulative net profit calculated for web traffic by the number of visitors added per year, the value of each visitor can be estimated.



Here is an example that starts with the projected addition of 500 web visitors per week. The conversion rate is estimated at 2%, or 1 buyer out of every 50 visitors. The average order is $150 and the profit margin is 50% of each sale. The average customer will make a purchase on the web site twice a year and they will remain a loyal customer for three years. With these variables in mind, a net value of $234,000 may be assigned to the 500 web visitors that were added. Furthermore, based on the sales conversion numbers, each visitor to the web site is worth $9.00.

Dreyer says, �We developed the Web Traffic ROI Calculator to help our clients build and test their marketing campaigns. Last month, we decided to release a scaled down version on our web site for public use. The response has been overwhelming.� The Web Traffic ROI Calculator can be found on the iMarketingStrategy.com web site and is available for free public use. The web address for the calculator is: http://www.iMarketingStrategy.com/roi-calculator.htm

iMarketingStrategy.com builds and deploys integrated marketing strategies to increase web traffic, increase average order value, increase conversion rates, increase purchase frequency, increase customer loyalty and increase customer life. Our recommendations include the integration of multiple marketing channels (direct marketing, direct sales, call center and customer service, etc.) with 18 Internet Marketing channels. The net result from this combined strategy dramatically increases incremental revenue and reduces acquisition costs.



For more information, contact Brent J. Dreyer, bdreyer@iMarketingStrategy.com, Web site: www.iMarketingStrategy.com

More information can be found online at http://www.iMarketingStrategy.com

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