The Hand That Rocks The Cradle… Rules The World
November 26, 2003 (Press Release) --
Brittany Spears. Ashanti. Mandy Moore. Beyonce Knowles. They're four young women making things happen in movies, music, television — in pop culture in general. Each has legions of girls and young women who hang on their every word. And each star is in turn guided by the words and wisdom of her mother.
While people willingly acknowledge that girls are more mature and more savvy than they were a generation ago, no one has taken the next step to look at the powerful women who are raising them. If one is willing to extrapolate, the impact these 40-plus women are having on the mores, values and spending habits of these young women becomes clear. So why have business and advertisers neglected to embrace the value of this market segment? This is the question being asked by female aging expert, M. Cecile Forté, Ph.D.
For over a decade, Dr. Forté, educator, writer, researcher and motivational speaker, has studied the effects of maturation and menopause, both on the women experiencing the changes and on the people who live with them. Beyond the stereotypical hot flashes and mood swings, Dr. Forté found women at points of heightened intellect and determination, engaged in activities that were the result of a lifetime of learning and preparation. Women who, through their influence over teen/young adult children and their involvement with retirement-age parents, impact literally, every age bracket of consumer.
This is the expertise Dr. Forté is sharing with corporate America, as a consultant on the interests and marketing potential of menopausal women. Dr. Forté understands that these women are older but not yet old, and mature because of what they hold in their gray matter, not because of their gray hairs. From healthcare to finances to fashion, she tailors information to offer the necessary insights into this audience's mindset and issues, and how companies can most effectively target them and their dollars.
For Dr. Forté, the goal is to build a bridge – from the resources of business to the needs of menopausal women; and from the powerful pockets of those women to desirable products offered by businesses. In this era of non-committal macro trends which sees businesses desperate to instill brand loyalty, Dr. Forté makes the connection to their primary loyalty: family. Offering her services to corporations, she is the resource for insight into the needs and buying habits of moms, grandmothers, aunts – all of the women who are behind the dollars that fuel trendsetters.
© 2003
While people willingly acknowledge that girls are more mature and more savvy than they were a generation ago, no one has taken the next step to look at the powerful women who are raising them. If one is willing to extrapolate, the impact these 40-plus women are having on the mores, values and spending habits of these young women becomes clear. So why have business and advertisers neglected to embrace the value of this market segment? This is the question being asked by female aging expert, M. Cecile Forté, Ph.D.
For over a decade, Dr. Forté, educator, writer, researcher and motivational speaker, has studied the effects of maturation and menopause, both on the women experiencing the changes and on the people who live with them. Beyond the stereotypical hot flashes and mood swings, Dr. Forté found women at points of heightened intellect and determination, engaged in activities that were the result of a lifetime of learning and preparation. Women who, through their influence over teen/young adult children and their involvement with retirement-age parents, impact literally, every age bracket of consumer.
This is the expertise Dr. Forté is sharing with corporate America, as a consultant on the interests and marketing potential of menopausal women. Dr. Forté understands that these women are older but not yet old, and mature because of what they hold in their gray matter, not because of their gray hairs. From healthcare to finances to fashion, she tailors information to offer the necessary insights into this audience's mindset and issues, and how companies can most effectively target them and their dollars.
For Dr. Forté, the goal is to build a bridge – from the resources of business to the needs of menopausal women; and from the powerful pockets of those women to desirable products offered by businesses. In this era of non-committal macro trends which sees businesses desperate to instill brand loyalty, Dr. Forté makes the connection to their primary loyalty: family. Offering her services to corporations, she is the resource for insight into the needs and buying habits of moms, grandmothers, aunts – all of the women who are behind the dollars that fuel trendsetters.
© 2003
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