Alison Raffaele Cosmetics, Inc. Announces New Chief Operating Officer

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 15, 2003 -- Alison Raffaele Cosmetics, Inc. is pleased to announce that Mark Friedberg has joined

the company and holds the position of Chief Operating Officer.



Mark brings over 30 years of management and operations experience to ARC, Inc. Most recently he was the Senior Vice President of Operations for InStyle.com, and just prior to that he was the Senior Vice President of Operations for Saks Fifth Avenue Folio.

Alison Raffaele Tatem, President and Founder of ARC, Inc., recently announced that the company plans to launch three or four new color cosmetic products in 2004 under the Skin Alison Raffaele brand. Additionally, all existing Skin Alison Raffaele packaging is being updated via cleaner, more streamlined graphics and the introduction of lilac metal accents.



###

Alison Raffaele Cosmetics