ANTONIO ANSALDI � FLAGSHIP STORE GRAND RE-OPENING

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 17, 2004 --

Antonio Ansaldi is a specialty retailer of custom leather and contemporary urban apparel located in Boston, Massachusetts. CEO and designer Antonio Ennis will unveil the newly renovated flagship store and new collection on January 31st, 2004. Along with heavy promotion with Boston�s Hot 97.7 FM, the store will be open to the public with free giveaways and gift specials with purchases. Reopening since the fire damage in early 2003, the Antonio Ansaldi store has undergone significant renovation improvements and staff reorganization. The new staff will strive to make Antonio Ansaldi the leader in customer service and retail sales.

The Antonio Ansaldi retail store exclusively sells its own brand of clothing for men, women, and children and even has a leather custom line for man�s best friend. The flagship collection includes jeans, hoodies, shirts, jackets, signature raid vests, and a wide assortment of accessories. Antonio Ansaldi will also carry affiliated designer lines such as Jeannette Andral and Marcel Angol. The new collections of men�s jeans include the �Dorchester� jean with fine leather detailing on cuffs and the �Dupe� jean which has intricate stitching and hidden pockets. There are several new additions to the collection like new screen print designs for shirts but they are sure to include classic Antonio Ansaldi apparel like the most popular items 3 Logo Hoody, sweat suits, and football jersey.

The start of the new successful New Year begins with clothing featured in the new Warner Brothers biker action movie �Torque� starring Ice Cube and providing clothing for the up and coming R&B group �ATL� while on tour with �B2K.� There are plans for expansion in the near future starting with a retail store located in Atlanta, Georgia which has a large existing customer-base for Antonio Ansaldi. In spring 2004, Antonio Ansaldi will be premiering its new women�s jean line which will feature stylish jackets, jeans, and skirts for the street savvy fashionista. The company�s website AntonioAnsaldi.com will be redesigned into a flash-enabled interactive website where the customer can shop at a virtual Antonio Ansaldi store. The grand re-opening of the new retail store and the reconstruction of the website is the first step to establishing the Antonio Ansaldi label as a leader in the specialty retail industry. Antonio Ansaldi has continually developed compelling new designs that has generated a world-wide customer base and has the potential to grow exponentially into the future.



For more information regarding Antonio Ansaldi please call (617) 287-2628 or 1(800) 424-3374.