ProfIT with BITE

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 19, 2004 -- ProfIT with BITE



The British Institute of Technology and E-commerce (BITE) has been invited to speak at �The UK's leading technology event for small & medium business.� ProfIT � technology for business � aims to show small and medium-sized enterprises, SMEs, how to maximise their profits with the help of the strategic implementation of new technologies. The event will provide such companies with the contacts and advice to move forward.

Dr. Farmer, BITE�s principal and director, will be speaking at the event. He will also be on hand, together with other members of the Institute�s staff, to provide advice about e-Security and the wider issues surrounding the application and implementation of technology and e-commerce.



�I would like to invite everyone from the business community, particularly SMEs, to visit stand PD1, where BITE�s experienced staff can help to try and solve the variety of ICT problems that small and medium-sized companies face today,� he said. Farmer sees BITE�s role as a means of supporting and promoting the development of local communities, helping them to adapt and compete in an ever increasingly globalised online economy.

David Hood, Chartered Institute of Marketing�s Technology group � CIMTech International � Chair, explains why the event is an important �must visit� event: �The whole ethos of the Profit event is perfectly aligned to the often missed objective to create meaningful contact between the providers of technology and the marketers who must implement it to attain business success.�



Meanwhile, their colleague, Graham Jarvis - CIMTech�s newsletter editor and BITE�s comunications� manager � emphasises that businesses should focus more on increasing sales, reducing operating expense and inventory than on simple efficiency drives. He explained: �If you cut off your leg, does it help you to run faster?� The answer: �No, because it impedes your progress; so how can cost-rationalisation programmes and a misaligned focus on efficiencies increase business performance, whether or not you use the latest technologies?�

The truth is, he believes, that they can�t; they could actually increase your company�s costs! So it is vital for SMEs to obtain the right advice, that which is particular to their own individual firms� needs above those of any other success story. Jarvis added: �There�s no point in playing Follow the Leader, or buying what the Jones�s have bought, if the chosen technology fails to increase your bottom-line benefits.� Lastly, Dr. Farmer believes that your company can profit with BITE�s services.



By Graham Jarvis MA, MCIJ, ACIM



Visit BITE.ac.uk, stand PD1

http://www.bite.ac.uk



Visit CIMTech International, stand PD24

http://www.cimtech.org

profit with bite