Business Unusual -Business Transformation Driven by Critical Global Issues

March 2, 2004 (Press Release) -- The drivers for this transformation can be found in the corporate

response to 14 business-critical world issues, identified in the

research, ranging from climate change, governance and poverty to

sustainable consumption.



Business Unusual reveals real opportunity for

other organisations with the following characteristics:





* Have products and services that significantly impact on basic human

rights, including health and education;





* Generate value through consumer brands, particularly in sectors with a

tradition of strong NGO pressure;





* Are seeking to access new markets internationally and build a license

to operate in these countries;





* Are dependent on technologically advanced solutions.





Jane Fiona Cumming, Director of Article 13 explains the benefits these

companies might expect: "The opportunities are so much more than

improved compliance and risk management. Our case study companies

demonstrate that this new model is delivering business transformation

and ultimately bottom line improvement in a number of areas".





These areas include:





* The development of new products and services;





* Solutions to issues that have a strong likelihood of being regulated;





* Reputation and brand enhancement;





* Solutions to sourcing limitations, such as fossil fuels and timber;





* Risk identification and management;





* Major business transformation and sustained growth.





These pioneering companies (and the entrepreneurial individuals within

them) have grasped the notion that the risk of staying the same is

greater than the risk of changing - signs of innovation at work.











FOR MORE INFORMATION CONTACT





* Paul Toyne at Article 13, Tel: 0208 731 7700 Mobile: 07940 594673 E:

ptoyne@article13.com

Or contact the report author Jane Fiona Cumming at Article 13, Tel: 0208

731 7700 Mobile: 07979606986 E: janefionac@article13.com



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