Handy ‘Do It Yourself PR’ Guide from director of The PR Training Centre.
March 22, 2004 (Press Release) --
London, 22 March 2004: With pressure on marketing budgets growing faster than ever, more and more marketing managers are having to devise their own PR strategies and run their own PR programmes, instead of relying on outside PR agencies.
‘Do Your Own PR’ is a new handbook that tells the busy manager in plain, practical language exactly how to raise the media profile of their organisation and gain recognition for products or services – even if they have little or no previous experience.
Author of Do Your Own PR, Richard Milton, has more than 25 years experience as a journalist, writer and broadcaster. He is a director of The PR Training Centre ( www.theprtrainingcentre.com ) and co-presenter of the Centre’s successful one-day training course, Do Your Own PR. Over the past 15 years, Milton has taught hundreds of Britain’s executives how to handle the media successfully.
Says Richard Milton, ‘I’ve written Do Your Own PR as a practical guide for the busy manager. You won’t find much in it about Information Theory or management techniques, but you will find it packed with useful practical advice and tips on how to get the attention of the media and how to get favourable coverage.’
Topics covered in Do Your Own PR include:-
· Meeting and dealing with journalists
· How to be interviewed
· The PR Process – how it works
· How to write effective press releases
· Using pictures effectively
· How to get your products reviewed
· Meeting and dealing with journalists
· How to be interviewed
· Press conferences that work
· Radio and Television Broadcasting
· Using the Internet Effectively
· Managing a crisis
· Choosing and using a PR agency
Do Your Own PR is published by Pocket Essentials and is available through bookshops, Amazon and other Internet booksellers.
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About the author
Richard Milton has been a writer, broadcaster and journalist for more than 25 years. He is the author of a number of best-selling books including ‘Bad Company’, chosen by The Sunday Times as its Business Book of the Week, which tells what happened when some of the world’s largest companies got their press messages wrong.
Milton is a director of The PR Training Centre (www.theprtrainingcentre.com) which provides one-day seminars on how to Do Your Own PR.
About The PR Training Centre
The PR Training Centre provides practical one-day seminars for busy managers tasked with responsibility for marketing communications, press and public relations, and other marketing functions. The Centre runs regular seminars in London's Trafalgar Square. Its most popular seminar is the one-day Masterclass ‘Do Your Own PR’ designed for anyone who finds themselves responsible for raising the profile of their organisation and gaining favourable media coverage.
‘Do Your Own PR’ is a new handbook that tells the busy manager in plain, practical language exactly how to raise the media profile of their organisation and gain recognition for products or services – even if they have little or no previous experience.
Author of Do Your Own PR, Richard Milton, has more than 25 years experience as a journalist, writer and broadcaster. He is a director of The PR Training Centre ( www.theprtrainingcentre.com ) and co-presenter of the Centre’s successful one-day training course, Do Your Own PR. Over the past 15 years, Milton has taught hundreds of Britain’s executives how to handle the media successfully.
Says Richard Milton, ‘I’ve written Do Your Own PR as a practical guide for the busy manager. You won’t find much in it about Information Theory or management techniques, but you will find it packed with useful practical advice and tips on how to get the attention of the media and how to get favourable coverage.’
Topics covered in Do Your Own PR include:-
· Meeting and dealing with journalists
· How to be interviewed
· The PR Process – how it works
· How to write effective press releases
· Using pictures effectively
· How to get your products reviewed
· Meeting and dealing with journalists
· How to be interviewed
· Press conferences that work
· Radio and Television Broadcasting
· Using the Internet Effectively
· Managing a crisis
· Choosing and using a PR agency
Do Your Own PR is published by Pocket Essentials and is available through bookshops, Amazon and other Internet booksellers.
- ends -
About the author
Richard Milton has been a writer, broadcaster and journalist for more than 25 years. He is the author of a number of best-selling books including ‘Bad Company’, chosen by The Sunday Times as its Business Book of the Week, which tells what happened when some of the world’s largest companies got their press messages wrong.
Milton is a director of The PR Training Centre (www.theprtrainingcentre.com) which provides one-day seminars on how to Do Your Own PR.
About The PR Training Centre
The PR Training Centre provides practical one-day seminars for busy managers tasked with responsibility for marketing communications, press and public relations, and other marketing functions. The Centre runs regular seminars in London's Trafalgar Square. Its most popular seminar is the one-day Masterclass ‘Do Your Own PR’ designed for anyone who finds themselves responsible for raising the profile of their organisation and gaining favourable media coverage.
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