Fayez Abu Tawileh & Sons Co. – Samsung appoints Trans-Arabian Creative Communications to handle its Public Relations in Jordan.
April 6, 2004 (Press Release) --
Amman – April 2004 – Fayez Abu Tawileh & Sons Co. the agents for three leading global brands Samsung, Conti, and SMEG have appointed TRACCS Jordan as their official public relations agency in Jordan. TRACCS Jordan will help Fayez Abu Tawileh & Sons to plan and implement a strategic public relations program in Jordan.
'For a region where the home appliance and electronics industry are increasingly becoming aware of the global advancements, and our customers are becoming more technology, performance, and price conscience, we believe that Fayez Abu Tawileh’s innovative public relations approach will significantly enhance the value that the home appliance and electronics industry provides,' noted Mr. Qais Abu Tawileh, President of Fayez Abu Tawileh & Sons Co.
Commenting on the appointment, Mrs. Faten Al-Masri, Managing Director of TRACCS Jordan, said, Fayez Abu Tawileh & Sons Co.'s vision is to become the leading supplier in home appliances and electronics in the Jordanian market. Our regional public relations agency's network is proud to be appointed to support the communications objective of such a dynamic company.'
The public relations program aims to support Fayez Abu Tawileh & Sons Company objectives through effective and efficient media and
community relations to bridge the relationship between the company and its target publics.
Fayez Abu Tawileh & Sons Company is a private group that was established in 1972 and the supplier of three worldwide brands; SAMSUNG, SMEG and CONTI. The company currently has several showrooms providing the available line of products (Refrigerators, ACs, Washing machines, TVs, Vacuum cleaners, Microwaves, Cameras, DVDs, VCRs and Audios). In addition, it has 6 dedicated sales executives, who are fully responsible for covering the immediate requirements for a network of 400 dealers spread all around Jordan, a fleet of 8 trucks that assures product availability in any part of the country, and three well-equipped service centers to fulfill customers’ needs and carry out after selling services.
'For a region where the home appliance and electronics industry are increasingly becoming aware of the global advancements, and our customers are becoming more technology, performance, and price conscience, we believe that Fayez Abu Tawileh’s innovative public relations approach will significantly enhance the value that the home appliance and electronics industry provides,' noted Mr. Qais Abu Tawileh, President of Fayez Abu Tawileh & Sons Co.
Commenting on the appointment, Mrs. Faten Al-Masri, Managing Director of TRACCS Jordan, said, Fayez Abu Tawileh & Sons Co.'s vision is to become the leading supplier in home appliances and electronics in the Jordanian market. Our regional public relations agency's network is proud to be appointed to support the communications objective of such a dynamic company.'
The public relations program aims to support Fayez Abu Tawileh & Sons Company objectives through effective and efficient media and
community relations to bridge the relationship between the company and its target publics.
Fayez Abu Tawileh & Sons Company is a private group that was established in 1972 and the supplier of three worldwide brands; SAMSUNG, SMEG and CONTI. The company currently has several showrooms providing the available line of products (Refrigerators, ACs, Washing machines, TVs, Vacuum cleaners, Microwaves, Cameras, DVDs, VCRs and Audios). In addition, it has 6 dedicated sales executives, who are fully responsible for covering the immediate requirements for a network of 400 dealers spread all around Jordan, a fleet of 8 trucks that assures product availability in any part of the country, and three well-equipped service centers to fulfill customers’ needs and carry out after selling services.
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