April 9, 2004 (Press Release) --
M211
Creating Executive Presence
Thinking on Your Feet
Presented by
Presented to
ASTD
2003 International Conference & Exposition
San Diego, California
May 19, 2003
Objectives
In this session, you will learn to—
♦ Use the four-part SEER Format® to think on your feet and build
credibility during executive meetings and classroom sessions
♦ Respond to difficult question types with answers that build rapport
and increase learning
♦ Use gestures, space, voice, and movement confidently and creatively
Creating Executive Presence: Thinking on Your Feet ASTD
Copyright  Booher Consultants, Inc. 2
These ideas are excerpted from three books by Dianna Booher:
Communicate with Confidence! (McGraw-Hill),
E-Writing: 21st-Century Tools for Effective Communication (Simon & Schuster/PocketBooks),
and Speak with Confidence! (McGraw-Hill).
Thinking on Your Feet:
The SEER Format®
S
E
E
R
You’ve got two minutes
to defend that position.
We’re listening!
Creating Executive Presence: Thinking on Your Feet ASTD
Copyright  Booher Consultants, Inc. 3
These ideas are excerpted from three books by Dianna Booher:
Communicate with Confidence! (McGraw-Hill),
E-Writing: 21st-Century Tools for Effective Communication (Simon & Schuster/PocketBooks),
and Speak with Confidence! (McGraw-Hill).
Handling Difficult Questions
with Authority and Poise
Hypothetical Question
Two-Option Question
Long-Winded Question
“Dumb” Question
So, when my boss
finished chewing me out,
I left the office. But then
this morning I asked Bob
Jones and he said…and
then I thought,…but that
couldn’t be the problem
because last month...
Creating Executive Presence: Thinking on Your Feet ASTD
Copyright  Booher Consultants, Inc. 4
These ideas are excerpted from three books by Dianna Booher:
Communicate with Confidence! (McGraw-Hill),
E-Writing: 21st-Century Tools for Effective Communication (Simon & Schuster/PocketBooks),
and Speak with Confidence! (McGraw-Hill).
Hostile Question
Upstaging Question
Off-the-Record Question
Multiple Questions
Limited-Interest Question
Creating Executive Presence: Thinking on Your Feet ASTD
Copyright  Booher Consultants, Inc. 5
These ideas are excerpted from three books by Dianna Booher:
Communicate with Confidence! (McGraw-Hill),
E-Writing: 21st-Century Tools for Effective Communication (Simon & Schuster/PocketBooks),
and Speak with Confidence! (McGraw-Hill).
Maintain Confident Composure:
Using Gestures, Space, Voice,
These ideas are excerpted from three books by Dianna Booher:
Communicate with Confidence! (McGraw-Hill),
E-Writing: 21st-Century Tools for Effective Communication (Simon & Schuster/PocketBooks),
and Speak with Confidence! (McGraw-Hill).
Workshop Leader: Dianna Booher
As a prolific author of 40 books, Dianna Booher, CSP, has published with Simon &
Schuster/Pocket Books, Warner, McGraw-Hill, John Wiley, and HarperCollins. She was
recently named on Successful Meetings magazine’s list of “21 Top Speakers for the 21st
Century.”
Creating Executive Presence
Thinking on Your Feet
Presented by
Presented to
ASTD
2003 International Conference & Exposition
San Diego, California
May 19, 2003
Objectives
In this session, you will learn to—
♦ Use the four-part SEER Format® to think on your feet and build
credibility during executive meetings and classroom sessions
♦ Respond to difficult question types with answers that build rapport
and increase learning
♦ Use gestures, space, voice, and movement confidently and creatively
Creating Executive Presence: Thinking on Your Feet ASTD
Copyright  Booher Consultants, Inc. 2
These ideas are excerpted from three books by Dianna Booher:
Communicate with Confidence! (McGraw-Hill),
E-Writing: 21st-Century Tools for Effective Communication (Simon & Schuster/PocketBooks),
and Speak with Confidence! (McGraw-Hill).
Thinking on Your Feet:
The SEER Format®
S
E
E
R
You’ve got two minutes
to defend that position.
We’re listening!
Creating Executive Presence: Thinking on Your Feet ASTD
Copyright  Booher Consultants, Inc. 3
These ideas are excerpted from three books by Dianna Booher:
Communicate with Confidence! (McGraw-Hill),
E-Writing: 21st-Century Tools for Effective Communication (Simon & Schuster/PocketBooks),
and Speak with Confidence! (McGraw-Hill).
Handling Difficult Questions
with Authority and Poise
Hypothetical Question
Two-Option Question
Long-Winded Question
“Dumb” Question
So, when my boss
finished chewing me out,
I left the office. But then
this morning I asked Bob
Jones and he said…and
then I thought,…but that
couldn’t be the problem
because last month...
Creating Executive Presence: Thinking on Your Feet ASTD
Copyright  Booher Consultants, Inc. 4
These ideas are excerpted from three books by Dianna Booher:
Communicate with Confidence! (McGraw-Hill),
E-Writing: 21st-Century Tools for Effective Communication (Simon & Schuster/PocketBooks),
and Speak with Confidence! (McGraw-Hill).
Hostile Question
Upstaging Question
Off-the-Record Question
Multiple Questions
Limited-Interest Question
Creating Executive Presence: Thinking on Your Feet ASTD
Copyright  Booher Consultants, Inc. 5
These ideas are excerpted from three books by Dianna Booher:
Communicate with Confidence! (McGraw-Hill),
E-Writing: 21st-Century Tools for Effective Communication (Simon & Schuster/PocketBooks),
and Speak with Confidence! (McGraw-Hill).
Maintain Confident Composure:
Using Gestures, Space, Voice,
These ideas are excerpted from three books by Dianna Booher:
Communicate with Confidence! (McGraw-Hill),
E-Writing: 21st-Century Tools for Effective Communication (Simon & Schuster/PocketBooks),
and Speak with Confidence! (McGraw-Hill).
Workshop Leader: Dianna Booher
As a prolific author of 40 books, Dianna Booher, CSP, has published with Simon &
Schuster/Pocket Books, Warner, McGraw-Hill, John Wiley, and HarperCollins. She was
recently named on Successful Meetings magazine’s list of “21 Top Speakers for the 21st
Century.”

Creating Executive Presence
Thinking on Your Feet
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