m>Business2004 Conference to Fuse Best Industry Practices With Latest Thinking, Research and Educati

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 19, 2004 --

April 16, 2004 New York City - �Uncovering the Next Wave - Major Opportunities and the Essential Lessons.� is the theme for the Third International Conference on Mobile Business, m>Business2004, to be held in New York City on July 12-13, 2004 at the Roosevelt Hotel. The Institute for Technology and Enterprise [ITE] of Polytechnic University in NYC announced completion of its cutting-edge program for m>Business2004 with keynote speakers to include Gary Cohen, General Manager of IBM�s Pervasive Computing Division, Alex Mandl, CEO of Gemplus, and Professor CK Prahalad of the University of Michigan. Other companies represented include Qualcomm, Sybase, Convergys, Toshiba, Motorola, Lucent Technologies, Fidelity Investments, Fodors, Random House, BMG, Xingtone and several VC Firms.



The main aims of m>Business2004 is to enhance performance and further understanding relevant to broadly defined Mobile Business/Wireless-related sectors. m>Business2004 represents a major opportunity for practitioners, scholars, educators and policy makers from around the world to interact on diverse high-level fronts.

�m>Business2004 is unique and very timely,� said Professor Mel Horwitch, ITE Director and General Conference Chair. �It is unlike traditional trade shows or the usual academic meetings. Instead, m>Business2004 showcases and integrates best industry practices, outstanding research papers and the most current cases studies. We are breaking the mold with m>Business2004 by fusing the latest and most effective managerial, scholarly and educational perspectives and methods in the Mobile Business/Wireless space.�



The annual m>Business Conference attracts over 400 of the most highly regarded industry leaders, researchers and educators involved with Mobile Business/Wireless issues.



Additional information can be found at our website, www.mbusiness2004.org

research and education