A Visit With Dr. Greg Cynaumon - About Oversaturated Product Categories

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 21, 2004 -- DR Online: Dr. Cynaumon, by no means do we mean to disrespect the direct response diet industry, but it seems to us that the "space" was so crowded with diet pill noise that most agencies would have thought twice about introducing a product, such as CortiSlim, to consumers.

Cynaumon: "Your assumption is both right and wrong. You are correct in that the diet product industry is continually saturated with more products than the public needs or can remember. The overarching reason that CortiSlim� resonated so deeply with consumers is that it was different."



DR Online: Dr. Greg, it is okay that I call you Dr. Greg isn't it?



Cynaumon: "Of course. I've been called much worse. In fact, just call me Greg or this might turn into a therapy session and then I'd have to send you a bill."



DR Online: Okay then, Dr. Greg... what was the main difference behind CortiSlim� that would make you, and your agency (Infinity Advertising) believe that you could cut through the clutter and help CortiSlim to be heard?

Cynaumon: "A very novel approach to diet products which consisted of: tell the truth, don't inflate claims, present the science behind the product instead of the smoke and mirrors usually associated with diet products."



DR Online: Can you give us an example Dr. Greg?

Cynaumon: "Sure. CortiSlim had the distinct advantage over all other diet products I'd examined because of its creator � Dr. Shawn Talbott. Dr. Talbott is a highly credible guy who works out of the University of Utah. Dr. Talbott has been studying the cortisol hormone for some fifteen years. He thinks, studies, eats, drinks, and breaths cortisol 24/7. If there is a more recognizable expert on cortisol in the world, I haven't found him or her. So to me and my agency, Dr. Shawn Talbott is a big part of the cortisol hormone and diet product story."



DR Online: How did you present Dr. Shawn Talbott in your message to consumers Dr. Cynaumon?



Cynaumon: "It was very simple. Look at Dr. Talbott. He's quiet, unassuming, and to be honest with you... one of the smartest men I've had the pleasure of meeting. My job was easy. Just tell the cortisol, Dr. Talbott, CortiSlim� story in clear, concise, and honest terms and let the public hear how different it is from all others."

Information about Dr. Greg Cynaumon can be found at www.drgreg.org or you can visit the CortiSlim� web address www.cortislim.com.