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A Visit With Dr. Greg Cynaumon - How CortiSlim™ Came About
A Visit With Dr. Greg Cynaumon - How CortiSlim™ Came About
Interview #7 in our series of interviews with highly successful and innovative direct response innovators features Dr. Greg Cynaumon.
FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 21, 2004 --
DR Online: Dr. Cynaumon, even though you have been associated with dozens of very well-known direct response and brand products over the years, you are perhaps best known for Breakthroughs TV specials and radio commercials for CortiSlim™. How did you become involved with CortiSlim™?
Cynaumon: "That's a good question and one that needs to be clarified. Many people think that because I am a doctor, that I invented CortiSlim™. I am a doctor of psychology and technically don't know the difference between a beaker and a lab rat."
DR Online: That would seem to make sense since you are quick to promote Dr. Shawn Talbott as the formulator of CortiSlim™ in your commercials.
Cynaumon: "Precisely. What I do know is dieting! In fact, like most of the people who purchase CortiSlim™, I am a lifelong dieter. I can't tell you how many various diets and diet products I've tried over the years."
Stopping for a moment as if to ponder how many he'd really tried over the years, Greg Cynaumon, Ph.D. continued, "Over the course of my counseling practice I seen so many people who, like myself, struggled with weight issues. It just seemed to me that there were answers to be found and I decided to try to find them."
DR Online: Where did your search lead you Dr. Cynaumon?
Cynaumon: "To a researcher out of the University of Utah by the name of Dr. Shawn Talbott. Talbott had written a book called the Cortisol Connection and seemed to be recognized as the preeminent profession in the diet field involving hormone research. I contacted Dr. Talbott and we met about a week later. During our first visit, I told him that I had thoroughly researched his cortisol publications and believed him to be right on target with cortisol (a stress hormone) as being a dominant reason people become and remain overweight."
DR Online: Was it at that time Dr. Cynaumon, that you and Dr. Shawn Talbott got together to discuss CortiSlim™?
Cynaumon: "Absolutely true. I told him that, at least in my humble opinion, the right diet product contained a cortisol inhibitor, a thermalgenic to enhance the body's metabolism, and an appetite suppressant – but obviously not ephedra. From there, I introduced Dr. Talbott to the great people at Window Rock Health Labs. They are very professional direct response marketers and probably do the entire process – from answering the phone to manufacturing the products to customer service, better than anyone I have seen. We jointly created CortiSlim™ and the rest, as they say, is history."
Information about Dr. Greg Cynaumon can be found at www.drgreg.org or you can visit the CortiSlim™ web address www.cortislim.com.

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Industry: Business Services

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