NEW BOOK DESCRIBES "YIN INDUSTRIES" TRANSFORMING BUSINESS

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 23, 2004 -- LARAMIE, WY - Wyoming-based author Diane Wolverton believes that the fundamental nature of business must change in order to positively impact our families, communities and world.



"To be competitive in the evolving marketplace, businesses need to re-evaluate their business models and rethink their missions," says Wolverton.

"Business schools teach that the purpose of business is to make money for the stockholders. This is commonly accepted in the free enterprise system. The mission of yin industries is to bring love into the world. The creation of goods and services and the commerce associated with selling these products and services is a byproduct of love."



In her book "The Return of the Yin: A Tale of Peace and Hope for a Troubled World," Wolverton introduces the concept of "Yin Industries."



"To understand what a yin industry is, it is helpful to understand the meaning of the Chinese words yin and yang," explains Wolverton. "Yin is the principle of feminine energy and yang is masculine. Yin is receptive, dark, nurturing and womb-like. Yang is active, light, forward moving. The two principles are exactly equal and dependent upon each other."

Wolverton likens yin and yang to the negative and positive of a photograph - without both, the image is incomplete. "When the yin and yang energies are balanced, we experience harmony, beauty and peace. But when they are out of balance, the opposite occurs."



Wolverton, who is the State Director for the Wyoming Small Business Development Centers, recently released her first book which is part fairy tale and part visionary glimpse of a world transformed by love.

"Return of the Yin" is published by M.O.T.H.E.R. Publishing Company in Rock Springs, Wyoming.



For copies of the book and interviews with the authors, contact Aliza Sherman at 307-631-8539 or mediaegg@hotmail.com. http://www.dianewolverton.com