CosmeticMall.com� Understands The Needs Of Men Everywhere!

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 26, 2004 -- East Northport, NY �Watch out ladies�men have learned the secrets that women have known for years and are grooming and pampering themselves on a daily basis! CometicMall.com understands these �Grooming Gurus� and has created a section on its site JUST FOR MEN!

To support CosmeticMall.com�s decision, a quote from an article in Men�s Health entitled �Getting Below the Surface� states that �men traditionally were reluctant to buy grooming products�but once they realized that grooming can be fun--not a tedious-chore that, by the way, made them look and feel great, they jumped on the bandwagon.�* �http://www.menshealth.com/cda/article/0,2823,s1-7-0-0-365,00.html



A perfect example of this trend is Jay Katz, president of CosmeticMall.com. Jay states, �I grew up believing that there were a limited amount of �beauty� items that a man would use. These included razors, brushes, shaving creams and aftershaves. At CosmeticMall.com, I have been introduced to every facet of grooming items for men. As such, I have incorporated many more products into my daily routine.�

CosmeticMall.com�s Men Section gives special attention to the categories of Men�s: Deodorant, Electric Trimmers, Shave Brushes/Razors, Shaving & After Care, Skin & Hair Care, and Tools. There is something for every man�s needs�some of the brands on the site include TWEEZERMAN, Maleface, Heavy Duty, Queen Helene, Biotherm, Right Guard, Grecian 5, Clinique, Ahava, Andis, Oster, Conair, Wahl Black Opal, Kiss My Face, Pinaud-Clubman, Razorguard, Moujan and American Crew, to name a few.



For those �hard to get� men, give them a CosmeticMall.com Gift Certificate.



Start Shopping at www.CosmeticMall.com The Beauty Superstore today!



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About CosmeticMall.com

CosmeticMall.com, The Beauty Superstore since 1996 - offers over 15,000 top makeup, fragrance, skincare and hair products, tools and gifts, from 500 brands for women, men, teens, and babies. It also features beauty and personal care advice from in-house professionals, contests, promotions, sales and gifts with purchase. It is the only on-line beauty retailer in which customers can �try before they buy,� thanks to its unique Virtual Makeover feature.

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