The Kauffmann Group To Be Included In New Book

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 5, 2004 -- May 5, 2004



(Fair Lawn, NJ) The Kauffmann Group will be featured in Seth Godin's new e-book entitled BULL MARKET 2004 - COMPANIES THAT CAN HELP YOU MAKE THINGS HAPPEN. It will be the one and only sourcebook for finding the catalyst an organization needs to create great work.

In early 2004, Godin issued a call for entries seeking the world�s most innovative copywriters, brainstormers, advertising agencies, prototypers, designers, artists and more. The 2004 Bull Market Directory will feature The Kauffmann Group and is expected to reach more than one million people.



"The Kauffmann Group has demonstrated that it is a Purple Cow catalyst, helping clients shake things up and think innovatively, commented Godin. The Kauffmann Group has challenged its clients to become spectacular and invigorating. Smart companies realize that they can create Purple Cows faster with a bull.�

"To be included in the 2004 Bull Market Directory and receive recognition from a respected thought leader such as Seth Godin validates our commitment to providing extraordinary services on a daily basis, pushing our clients to be remarkable,� commented Marc Kauffmann, President, The Kauffmann Group.



Godin�s Purple Cow was a BusinessWeek bestseller for five months. It also appeared on the New York Times and Wall Street Journal bestseller lists. The launch of the 2004 Bull Market Directory coincides with the release of Godin�s new book, Free Prize Inside, due on shelves May 10, 2004. In Free Prize Inside, Godin expands upon the Purple Cow concept, divulging the secrets of companies that have succeeded by creating a product or service that is fundamentally remarkable.

The Kauffmann Group is the Thought Leader in Relationship Leverage Solutions. We partner with leading-edge organizations and focus on relationships as the key to their success. They learn how to rethink and align their business models and processes to use knowledge about key relationships to deliver more value - more rapidly - and more effectively - and at a lower cost.



Marc Kauffmann

THE KAUFFMANN GROUP

CHANGING THE WAY BUSINESS DOES BUSINESS

Telephone: (201) 797-4541

Facsimile: (201) 797-0676

E-Mail: mkauffmann@thekauffmanngroup.com

Web Site: http://www.thekauffmanngroup.com