May 10, 2004 (Press Release) --
FOR IMMEDIATE RELEASE:
Offsite storage meets online access as Urban Cellars launches its Virtual Cellar. Free to all customers, Virtual Cellar is a web-based wine collection management tool.
In November 2003, Toronto based Urban Cellars began offering off-site professional wine storage to downtown residents. The launching of Virtual Cellar completes phase 2 of the Urban Cellars business model aimed at providing a multi-dimensional solution to wine collectors lacking home cellar space.
“One of the problems inherent to other wine storage facilities is that enthusiasts are unable to browse and enjoy their collections” says co-founder Darren Keyes. To address this, Virtual Cellar allows customers to view their wine holdings from anywhere in the world via the internet.
Serious collectors will appreciate essential features such as searching and sorting as well as cellar statistics, printable reports and personal tasting notes. Future expansion of Virtual Cellar will include online ordering for pickup or delivery and account history and billing.
Co-founder Chris Morris continues, “As collectors ourselves, we recognize that our customers are busy urbanites who don’t always have the time to keep their wine inventories up to date. Virtual Cellar was designed specifically for them.”
Also in the works, Virtual Cellar Premium will offer label pictures, peak dates, current value, professional ratings and tasting notes. In addition, premium subscribers will view an enhanced range of statistics and custom reports on their collections.
For more information go to www.urbancellars.ca or call Chris Morris at 416-858-6770.
About Urban Cellars
Urban Cellars Inc. is a private company offering wine storage services in the Greater Toronto Area. Opened in November 2003, Urban Cellars converts pre-existing storage units into environmentally controlled, commercial wine cellars. Expansion to new neighbourhoods is planned for 2004.
Offsite storage meets online access as Urban Cellars launches its Virtual Cellar. Free to all customers, Virtual Cellar is a web-based wine collection management tool.
In November 2003, Toronto based Urban Cellars began offering off-site professional wine storage to downtown residents. The launching of Virtual Cellar completes phase 2 of the Urban Cellars business model aimed at providing a multi-dimensional solution to wine collectors lacking home cellar space.
“One of the problems inherent to other wine storage facilities is that enthusiasts are unable to browse and enjoy their collections” says co-founder Darren Keyes. To address this, Virtual Cellar allows customers to view their wine holdings from anywhere in the world via the internet.
Serious collectors will appreciate essential features such as searching and sorting as well as cellar statistics, printable reports and personal tasting notes. Future expansion of Virtual Cellar will include online ordering for pickup or delivery and account history and billing.
Co-founder Chris Morris continues, “As collectors ourselves, we recognize that our customers are busy urbanites who don’t always have the time to keep their wine inventories up to date. Virtual Cellar was designed specifically for them.”
Also in the works, Virtual Cellar Premium will offer label pictures, peak dates, current value, professional ratings and tasting notes. In addition, premium subscribers will view an enhanced range of statistics and custom reports on their collections.
For more information go to www.urbancellars.ca or call Chris Morris at 416-858-6770.
About Urban Cellars
Urban Cellars Inc. is a private company offering wine storage services in the Greater Toronto Area. Opened in November 2003, Urban Cellars converts pre-existing storage units into environmentally controlled, commercial wine cellars. Expansion to new neighbourhoods is planned for 2004.

Toronto wine storage company Urban Cellars announces the launch of Virtual Cellar, its web-based wine collection tool. Collectors will love essential features such as searching and sorting and persona
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