Creative Manager, Inc. and Strata Marketing, Inc. jointly announced that they are in development of a Creative Media Manager, which forms a strategic data bridge between the two systems.
May 11, 2004 (Press Release) --
Using the new program, users of Creative Manager Pro will be able to share media buy information from the Strata media buying system. This novel approach takes advantage of the advanced media buying abilities built into Strata, and the industry-leading agency management features in Creative Manager Pro.
Ron Ause, Director of Marketing for Creative Manager, Inc., said "As our system continues to improve and expand in its ability to handle more functionality, it is important to realize that Strata is still the industry leader in media buying. With our ability to manage the agency, and Strata's ability to manage the media buying, we've covered our client's needs from end to end with industry-standard systems."
Peter Nason, Director of Marketing at Strata Marketing, Inc., said "Strata remains by far the fastest selling media buying system in the country. Our new association with Creative Manager Pro extends our reach further. Year after year our number one rated products and services continue to outpace the competition. With 10,000 media professionals at over 600 agencies and buying services licensing Strata for Radio, TV, Print & Cable, it’s no small wonder that we’re the industry standard! With Creative Media Manager and Creative Manager Pro, the standard in Agency Management Software, the client is the winner."
For Creative Manager, this integration comes on the heels of the iCal and AddressBook integration introduced earlier this year. Data residing in the Creative Manager Pro database can easily pass to iCal and AddressBook, and then to a user's Palm for on-the-road review.
Creative Manager Pro goes beyond costing to offer full Project Management, CRM, Digital Asset Management, billing and accounting, and Extranet capabilities.
Creative Manager Pro is a full-featured, intuitive system which makes project and agency management a breeze. Creative Manager Pro supports Customer Relationship Management, Document Management, Shared Calendaring, Accounting and much more. Because it is web- based, there is nothing to install and it can be set up in a single day. It works with both PC and Macintosh from any location over any connection. All options include training and support to ensure that clients are up and running quickly.
Among the many features of Creative Manager Pro:
- Graphically view your firm's metrics - manage your firm by the numbers.
- Manage Contacts and Leads
- Create Project Schedules, Calendars and Manage Tasks
- Take your contacts and calendar on the road with iCal, AddressBook & Outlook
- Approve Timesheets, Purchasing, Billing and Budgets
- Review and Approve Artwork Online
- Store and Manage Digital Assets
- Manage and Balance the Books
- Free client and vendor access to streamline workflow.
- Quick startup/import from Clients & Profits, Adman and other systems
- Full-featured CRM (Client Relationship Management)
- Extranet capabilities.
- Charting of important industry metrics and firm statistics
Ron Ause, Director of Marketing for Creative Manager, Inc., said "As our system continues to improve and expand in its ability to handle more functionality, it is important to realize that Strata is still the industry leader in media buying. With our ability to manage the agency, and Strata's ability to manage the media buying, we've covered our client's needs from end to end with industry-standard systems."
Peter Nason, Director of Marketing at Strata Marketing, Inc., said "Strata remains by far the fastest selling media buying system in the country. Our new association with Creative Manager Pro extends our reach further. Year after year our number one rated products and services continue to outpace the competition. With 10,000 media professionals at over 600 agencies and buying services licensing Strata for Radio, TV, Print & Cable, it’s no small wonder that we’re the industry standard! With Creative Media Manager and Creative Manager Pro, the standard in Agency Management Software, the client is the winner."
For Creative Manager, this integration comes on the heels of the iCal and AddressBook integration introduced earlier this year. Data residing in the Creative Manager Pro database can easily pass to iCal and AddressBook, and then to a user's Palm for on-the-road review.
Creative Manager Pro goes beyond costing to offer full Project Management, CRM, Digital Asset Management, billing and accounting, and Extranet capabilities.
Creative Manager Pro is a full-featured, intuitive system which makes project and agency management a breeze. Creative Manager Pro supports Customer Relationship Management, Document Management, Shared Calendaring, Accounting and much more. Because it is web- based, there is nothing to install and it can be set up in a single day. It works with both PC and Macintosh from any location over any connection. All options include training and support to ensure that clients are up and running quickly.
Among the many features of Creative Manager Pro:
- Graphically view your firm's metrics - manage your firm by the numbers.
- Manage Contacts and Leads
- Create Project Schedules, Calendars and Manage Tasks
- Take your contacts and calendar on the road with iCal, AddressBook & Outlook
- Approve Timesheets, Purchasing, Billing and Budgets
- Review and Approve Artwork Online
- Store and Manage Digital Assets
- Manage and Balance the Books
- Free client and vendor access to streamline workflow.
- Quick startup/import from Clients & Profits, Adman and other systems
- Full-featured CRM (Client Relationship Management)
- Extranet capabilities.
- Charting of important industry metrics and firm statistics
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