Renowned artist partners with ProCraft� to introduce only 100% LYCRA�-based gloves to craft enthusia

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 18, 2004 -- SAN DIEGO � May 18, 2004 � Wilshire Technologies, the exclusive manufacturer of the ProCraft� line of LYCRA�-based gloves, today announced a strategic partnership with legendary rubber stamp artist Dee Gruenig to market the product to craft enthusiasts.



The best-selling author will help launch ProCraft gloves to consumers in the $30 billion Hobby & Craft industry, and actively participate in retail display design, trade show coordination and promotion, product insert design and direct marketing planning and execution.

�I was given a pair of ProCraft gloves to use with my craft projects, and became immediately sold on its benefits,� said Gruenig. �This revolutionary product is waterproof and photo safe; photos, stamps, paintings and other fragile arts won�t be disturbed by their use. My hands never felt better in a pair of gloves, either. ProCraft gloves are a critical tool for craft enthusiasts; comfort, durability, protection and a natural feel � these gloves have it all!�



ProCraft gloves provide excellent tactile grip and dexterity while protecting both hands and the art itself from trapping and spreading oils, dirt and other particles. Latex- and powder-free and made of 100% LYCRA�, craft enthusiasts can wash and launder ProCraft gloves using soaps or solvents without the product breaking or cracking. ProCraft gloves contain a proprietary skin conditioner/protectant that is applied to the inner surface of the glove only. Recent clinical studies indicate a measurable benefit to enhanced skin moisture after wearing the gloves.

The Gruenig relationship and market expansion comes on the heels of Wilshire Technologies� launch of similar LYCRA-based gloves in the high technology, medical and food processing industries.

Kevin Mulvihill, president and CEO of Wilshire Technologies, stated, "We are very excited to introduce this revolutionary new tool in the form of a glove to the craft market. We have had an overwhelmingly positive response from the thousands of crafters who have now used ProCraft. People are telling us about the great comfort, how wonderful they make their hands feel, how they feel like a second skin and how easy it is to pick up small objects."



Mr. Mulvihill went on to say, "Having such a renowned champion like Dee Gruenig as the spokesperson for our product is fantastic and we couldn't be more pleased."



About Wilshire Technologies

Wilshire Technologies is the exclusive manufacturer of the ProCraft� line LYCRA�-based gloves. The product provides critical protection for the food processing, personal protection (military, postal, and law enforcement), medical device manufacturing, high-tech and consumer industries because of its inherent and unparalleled purity, integrity, comfort and safety. In comparison to latex and other commodity offerings, ProCraft gloves can be safely laundered and reused multiple times, providing a cost-effective and critical tool for both consumer and corporate use. More information is available by calling (800) 433-3340.



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� 2004 Wilshire Technologies. All rights reserved. ProCraft� is a trademark of Wilshire Technologies Inc. All other trademarks are the property of their respective owners.