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Retail Veteran Will Lead LJ Int'l Expansion into China's Consumer Market

May 25, 2004

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LJ International Names Former CEO of Largest Jewelry Retailer in Far East as Head of Company's New China Unit

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 25, 2004 -- LJ International Names Former CEO of Largest Jewelry Retailer in Far East as Head of Company's New China Unit

Retail Veteran Elliott Yuen Will Lead Company's Expansion into China's Consumer Market

LJ International, Inc. (LJI) (Nasdaq: JADE), one of the fastest-growing fine jewelry companies in the world, today announced that Elliott Yuen, (48), will become chief executive of the Company's new China Division beginning June 1, 2004. Mr. Yuen, comes to his new position with over two decades of award- winning experience managing international brands in the Asia-Pacific region.

For full details: http://www.investorideas.com/LJ_International/NewsReleases.asp

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Name: JADE/ECON

Email: ***@ljintl.com

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