June 4, 2004 (Press Release) --
We spend several thousands of hours on them each year—and yet we know so little of the health risks from that soft, luxurious (and often expensive) pillowcase.
Most people as they shop for bedding are concerned with thread count and labels like “Egyptian Cotton” and “Made in Italy.” What most of us are not aware of is that after two nights of sleep your pillowcase if filled with hidden dangers. Bacteria grows on your pillowcase and contaminates your skin as you sleep. To accompany that, you can add dust, dirt, face and hair oils, saliva, fecal matter from dust mites, and more ….
These elements contribute to a wide range of Health and Beauty problems such as continued re-infection of face Acne, Allergies, Asthma attacks and more.
Dr. Mitchell, D.O. says, “Imagine taking a dirty rag and rubbing it all around your face for six to eight hours a day. Well, that’s what most of us do when we sleep on the same pillowcases each day”
Dr. Grekin says, “When we sleep our pores can express oils. These oils can accumulate on our pillowcases and can contact our face. This can cause a worsening of acne.”
Allergist Dr. Jacob Offenberger says, "You'd be amazed at how sick your sheets can make you.”
After researching health problems from the pillowcase, Alessandra Bonaccorsi, Founder of Sleep in Beauty ™ decided that it was time to find a way to protect ourselves. The solution seemed simple at first: change your pillowcase every night like dermatologist Dr. Pamela Broska had always recommended. But most of us when we finally hit the bed are too tired to deal with this one last task and how many people own that many sets of pillowcases?
With those questions in mind, Alessandra created the Health & Beauty pillowcases, the easy solution to a dirty problem.
She created a special innovative pillowcase that has an open back and two pockets where the pillowcase easily slips in every night yet stays put while you sleep. Changing the pillowcase is now easy and fun says Alessandra, I haven’t slept in the same pillowcase for more that one night for over two years now and neither has my family back in Italy!
Alessandra says that she was shocked to find out how expensive pillowcases were … and it would be a huge investment for people to buy 7 per person. Her product comes in one package with 7 Easy Open Back pillowcases and One Zippered Pillow Protector. Each pillowcase is made of 100% Cotton and is made in the USA.
As she launched the product she immediately got some media attention:
UPN News did a piece on pillow danger and contacted Sleep in Beauty during their research process. Based on the information given in the segment the pillowcase dangers,
About.com reviewed the product and gave it 4 ½ stars out of 5. Fabrics.net gave it the innovative product award.
Even Beauty Experts such as Jane Iredale from Jane Iredale Cosmetics also use the Health & Beauty pillowcase.
There are two styles available, the basic starts at $45.95.
You can purchase the Pillowcases via the website www.SleepinBeauty.com.
Alessandra’s goal is to increase her distribution channels while spreading awareness of the health benefits of changing your pillowcase every night.
Most people as they shop for bedding are concerned with thread count and labels like “Egyptian Cotton” and “Made in Italy.” What most of us are not aware of is that after two nights of sleep your pillowcase if filled with hidden dangers. Bacteria grows on your pillowcase and contaminates your skin as you sleep. To accompany that, you can add dust, dirt, face and hair oils, saliva, fecal matter from dust mites, and more ….
These elements contribute to a wide range of Health and Beauty problems such as continued re-infection of face Acne, Allergies, Asthma attacks and more.
Dr. Mitchell, D.O. says, “Imagine taking a dirty rag and rubbing it all around your face for six to eight hours a day. Well, that’s what most of us do when we sleep on the same pillowcases each day”
Dr. Grekin says, “When we sleep our pores can express oils. These oils can accumulate on our pillowcases and can contact our face. This can cause a worsening of acne.”
Allergist Dr. Jacob Offenberger says, "You'd be amazed at how sick your sheets can make you.”
After researching health problems from the pillowcase, Alessandra Bonaccorsi, Founder of Sleep in Beauty ™ decided that it was time to find a way to protect ourselves. The solution seemed simple at first: change your pillowcase every night like dermatologist Dr. Pamela Broska had always recommended. But most of us when we finally hit the bed are too tired to deal with this one last task and how many people own that many sets of pillowcases?
With those questions in mind, Alessandra created the Health & Beauty pillowcases, the easy solution to a dirty problem.
She created a special innovative pillowcase that has an open back and two pockets where the pillowcase easily slips in every night yet stays put while you sleep. Changing the pillowcase is now easy and fun says Alessandra, I haven’t slept in the same pillowcase for more that one night for over two years now and neither has my family back in Italy!
Alessandra says that she was shocked to find out how expensive pillowcases were … and it would be a huge investment for people to buy 7 per person. Her product comes in one package with 7 Easy Open Back pillowcases and One Zippered Pillow Protector. Each pillowcase is made of 100% Cotton and is made in the USA.
As she launched the product she immediately got some media attention:
UPN News did a piece on pillow danger and contacted Sleep in Beauty during their research process. Based on the information given in the segment the pillowcase dangers,
About.com reviewed the product and gave it 4 ½ stars out of 5. Fabrics.net gave it the innovative product award.
Even Beauty Experts such as Jane Iredale from Jane Iredale Cosmetics also use the Health & Beauty pillowcase.
There are two styles available, the basic starts at $45.95.
You can purchase the Pillowcases via the website www.SleepinBeauty.com.
Alessandra’s goal is to increase her distribution channels while spreading awareness of the health benefits of changing your pillowcase every night.

A pillowcase that is easy to change every night that helps with Acne, Allergies and more
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