Birmingham Institute of Art and Design’s User-Lab to host International Design for Engagability Conference (iDeC)
June 18, 2004 (Press Release) --
18 June, 2004, West Midlands, UK
The Birmingham Institute of Art and Design’s User-Lab http://www.user-lab.com will host the host International Design for Engagability Conference (iDeC) in July 2004.
User-Lab is a unique facility in art, design and media education, based in Birmingham, West Midlands. The lab aims to facilitate knowledge transfer between designers, businesses and technologists in the growing area of experience design. The first iDeC will bring together, researchers, designers and organisations and focus on issues in providing accessible, usable and engaging products and services.
iDeC will take place on the 6-7th July 2004 in Birmingham, West Midlands, comprising of presentations and keynote speakers from commercial and research organisations. The aim of the conference is to bring together a wide range of practitioners with their own unique insights into understanding the user experience.
"Engagability is how companies can add value to customers. Old school usability ensured that user could operate the products but did little to address why people value some products and not others. This conference will bring together researchers at the cutting edge of engagabilty and demonstrate methods for increasing user satisfaction", adds John Knight Usability Engineer at User-Lab.
Pleasure, enjoyment, positive emotions, hedonic values have recently been applied to the user experience. The emphasis on the positive leads to some interesting questions about the user experience: For example, Should the education experience be a joy? Is pleasure important in game playing? What happens when all products are pleasurable? If the computer is a theatre, is it a tragedy or comedy? Is self-actualisation less rewarding, if it is easy to attain? Is familiarity or unfamiliarity pleasurable? Can pleasure be guaranteed? Is the pursuit of pleasure, rewarding or healthy? Is one person’s pleasure another person’s pain?
The conference will address the aforementioned and be of interest to those involved in researching, designing and manufacturing user-centred products and services (usability and accessibility) and are areas that will be addressed at the iDeC.
----Ends----
About User-Lab:
http://www.user-lab.com
User-Lab is a non-profit making organisation based at Birmingham Institute of Art and Design http://www.biad.uce.ac.uk/. The lab is part of the Institute’s Research Department and is staffed by a multidisciplinary team with expertise in digital media design, human-computer interaction, psychology and software engineering.
The Birmingham Institute of Art and Design’s User-Lab http://www.user-lab.com will host the host International Design for Engagability Conference (iDeC) in July 2004.
User-Lab is a unique facility in art, design and media education, based in Birmingham, West Midlands. The lab aims to facilitate knowledge transfer between designers, businesses and technologists in the growing area of experience design. The first iDeC will bring together, researchers, designers and organisations and focus on issues in providing accessible, usable and engaging products and services.
iDeC will take place on the 6-7th July 2004 in Birmingham, West Midlands, comprising of presentations and keynote speakers from commercial and research organisations. The aim of the conference is to bring together a wide range of practitioners with their own unique insights into understanding the user experience.
"Engagability is how companies can add value to customers. Old school usability ensured that user could operate the products but did little to address why people value some products and not others. This conference will bring together researchers at the cutting edge of engagabilty and demonstrate methods for increasing user satisfaction", adds John Knight Usability Engineer at User-Lab.
Pleasure, enjoyment, positive emotions, hedonic values have recently been applied to the user experience. The emphasis on the positive leads to some interesting questions about the user experience: For example, Should the education experience be a joy? Is pleasure important in game playing? What happens when all products are pleasurable? If the computer is a theatre, is it a tragedy or comedy? Is self-actualisation less rewarding, if it is easy to attain? Is familiarity or unfamiliarity pleasurable? Can pleasure be guaranteed? Is the pursuit of pleasure, rewarding or healthy? Is one person’s pleasure another person’s pain?
The conference will address the aforementioned and be of interest to those involved in researching, designing and manufacturing user-centred products and services (usability and accessibility) and are areas that will be addressed at the iDeC.
----Ends----
About User-Lab:
http://www.user-lab.com
User-Lab is a non-profit making organisation based at Birmingham Institute of Art and Design http://www.biad.uce.ac.uk/. The lab is part of the Institute’s Research Department and is staffed by a multidisciplinary team with expertise in digital media design, human-computer interaction, psychology and software engineering.
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