Exclusive products, sampling and the Ultimate Window Shade Makeover were unveiled at the BlindCrafter National Convention
July 15, 2004 (Press Release) --
Comfortex Unveils New Products and Promotions at the National BlindCrafter Convention
Ultimate Window Shade Makeover Introduced
Orlando, Florida - Set in sunny Orlando, Florida, the 2004 National BlindCrafter Convention centered on the topic “Together We’re Better”. The three day convention featured the rollout of many new programs designed to unite Comfortex BlindCrafters and establish BlindCrafter Centers as exclusive destinations for custom window treatment products.
The unveiling of BlindCrafter Signature sampling books was only the beginning. Featuring a differentiated look and promoting the BlindCrafter brand, these books include a Signature Sample page able to be customized by each individual BlindCrafter. The books also boast the first ever BlindCrafter exclusive products in the Symphony®, Shangri-La®, Harmony™ and Woodwinds® lines. The BlindCrafter Symphony Cellular Shade line features 18 skus in three popular fabric styles: Symphony Highlights with StainStopper, Symphony Linen, and Symphony Faux Finish. The BlindCrafter Shangri-La and Harmony lines feature eight top selling skus and the Woodwinds Wood Alloy line features an exclusive decorative valance. “The introduction of Exclusive BlindCrafter sampling and products is a major advantage for the BlindCrafter network,” stated John C. Fitzgerald, Executive Vice President for Comfortex. “Not only does it firmly establish a BlindCrafter brand, it also differentiates them from the competition.”
Exclusive BlindCrafter Marketing programs were also unveiled with the introduction of the Ultimate Window Shade Makeover Contest, launching September 1, 2004. A nationwide promotion, the Ultimate Window Shade Makeover will award one grand prize winner with up to $25,000 of free Comfortex custom window treatments. To take advantage of this program, Comfortex BlindCrafters will be provided with a complete, turnkey marketing and merchandising package, including all of the elements required to set up their showrooms as well as a full complement of marketing materials: print, television, radio and an exclusive BlindCrafter jingle. The Makeover contest will be enhanced by a set of local promotions, the first being a free Duofold upgrade, designed to further drive BlindCrafter Center traffic and sales.
In addition to supplying BlindCrafters with the comprehensive promotional kit, Comfortex will support the Ultimate Window Shade Makeover through a series of national activities. Already scheduled is a 58 million impression print campaign in leading magazines such as Better Homes & Gardens and a multi-series release public relations campaign with NewsUSA.
The rollout continued with the launch of personal web sites for every Comfortex BlindCrafter; a unique selling advantage in today’s market.
“Generating consumer awareness and differentiating the BlindCrafter brand are key drivers in increasing BlindCrafter business,” said John Fitzgerald. “The programs rolled out here are only the beginning. “Together We’re Better” has set the stage for the rest of 2004 and beyond.”
To learn more about the Comfortex BlindCrafter program or to find the BlindCrafter in your area, visit www.BlindCrafter.com.
Ultimate Window Shade Makeover Introduced
Orlando, Florida - Set in sunny Orlando, Florida, the 2004 National BlindCrafter Convention centered on the topic “Together We’re Better”. The three day convention featured the rollout of many new programs designed to unite Comfortex BlindCrafters and establish BlindCrafter Centers as exclusive destinations for custom window treatment products.
The unveiling of BlindCrafter Signature sampling books was only the beginning. Featuring a differentiated look and promoting the BlindCrafter brand, these books include a Signature Sample page able to be customized by each individual BlindCrafter. The books also boast the first ever BlindCrafter exclusive products in the Symphony®, Shangri-La®, Harmony™ and Woodwinds® lines. The BlindCrafter Symphony Cellular Shade line features 18 skus in three popular fabric styles: Symphony Highlights with StainStopper, Symphony Linen, and Symphony Faux Finish. The BlindCrafter Shangri-La and Harmony lines feature eight top selling skus and the Woodwinds Wood Alloy line features an exclusive decorative valance. “The introduction of Exclusive BlindCrafter sampling and products is a major advantage for the BlindCrafter network,” stated John C. Fitzgerald, Executive Vice President for Comfortex. “Not only does it firmly establish a BlindCrafter brand, it also differentiates them from the competition.”
Exclusive BlindCrafter Marketing programs were also unveiled with the introduction of the Ultimate Window Shade Makeover Contest, launching September 1, 2004. A nationwide promotion, the Ultimate Window Shade Makeover will award one grand prize winner with up to $25,000 of free Comfortex custom window treatments. To take advantage of this program, Comfortex BlindCrafters will be provided with a complete, turnkey marketing and merchandising package, including all of the elements required to set up their showrooms as well as a full complement of marketing materials: print, television, radio and an exclusive BlindCrafter jingle. The Makeover contest will be enhanced by a set of local promotions, the first being a free Duofold upgrade, designed to further drive BlindCrafter Center traffic and sales.
In addition to supplying BlindCrafters with the comprehensive promotional kit, Comfortex will support the Ultimate Window Shade Makeover through a series of national activities. Already scheduled is a 58 million impression print campaign in leading magazines such as Better Homes & Gardens and a multi-series release public relations campaign with NewsUSA.
The rollout continued with the launch of personal web sites for every Comfortex BlindCrafter; a unique selling advantage in today’s market.
“Generating consumer awareness and differentiating the BlindCrafter brand are key drivers in increasing BlindCrafter business,” said John Fitzgerald. “The programs rolled out here are only the beginning. “Together We’re Better” has set the stage for the rest of 2004 and beyond.”
To learn more about the Comfortex BlindCrafter program or to find the BlindCrafter in your area, visit www.BlindCrafter.com.
Email
Print
SPAM
