Appointment follows decision to change name to Jordan Commercial Bank
July 17, 2004 (Press Release) --
Amman, July 2004 – Jordan Gulf Bank has recently signed agreements with Advize|Grey and TRACCS Jordan Public Relations to re-launch advertising campaigns, prepare new programs, and implement public relations strategies for the Bank. The appointments follow the decision to change the Bank’s name from Jordan Gulf Bank to Jordan Commercial Bank.
Under the terms of the agreement Advise|Grey will launch a new advertising vision for Jordan Commercial Bank, while TRACCS will develop a public relations capability for the Bank by implementing effective external communications strategies and instituting in-house programs to create team spirit with the objective of enhancing productivity. These programs will be supported by a training system to build skills and increase efficiencies among the employees.
In addition, the public relations brief includes strengthening relations with the local press corps, and developing corporate social responsibility programs designed to weave the Bank into the fabric of the Jordanian community by addressing local needs and while fulfilling the corporate objectives of the Bank. TRACCS will also be responsible for building stronger relations with the Bank's various stakeholders and keeping them abreast of economic and technological developments in the banking industry.
TRACCS Jordan is part of the Trans Arabian Creative Communications Services (TRACCS) network which is headquartered in Jeddah Saudi Arabia with branches in Riyadh, Dubai, Cairo, Kuwait City, and Beirut, and with affiliates in Manama, Muscat, Damascus. In the short period since its launch, TRACCS Jordan has established itself as one of the leading public relations agencies in the Hashemite Kingdom of Jordan and the Middle East. Using qualified local talent, TRACCS Jordan offers a wide range of public relations solutions that suit corporate needs and vision.
Based in Beirut, Grey Advertising is present in 150 cities in more than 88 countries around the world and is the number one advertising agency in the United States and ranks sixth in the world. In the Middle East, Grey ranks 4th in terms of advertising programs. The advertising network operates in Dubai, Kuwait, Jeddah, Riyadh, Cairo, Casablanca, Beirut, and Amman. Through innovative advertising programs, Advize|Grey aims to add a new dimension to the advertising industry in Jordan through a pool of highly qualified professionals working to build the industry according to international standards and based on local market needs.
Under the terms of the agreement Advise|Grey will launch a new advertising vision for Jordan Commercial Bank, while TRACCS will develop a public relations capability for the Bank by implementing effective external communications strategies and instituting in-house programs to create team spirit with the objective of enhancing productivity. These programs will be supported by a training system to build skills and increase efficiencies among the employees.
In addition, the public relations brief includes strengthening relations with the local press corps, and developing corporate social responsibility programs designed to weave the Bank into the fabric of the Jordanian community by addressing local needs and while fulfilling the corporate objectives of the Bank. TRACCS will also be responsible for building stronger relations with the Bank's various stakeholders and keeping them abreast of economic and technological developments in the banking industry.
TRACCS Jordan is part of the Trans Arabian Creative Communications Services (TRACCS) network which is headquartered in Jeddah Saudi Arabia with branches in Riyadh, Dubai, Cairo, Kuwait City, and Beirut, and with affiliates in Manama, Muscat, Damascus. In the short period since its launch, TRACCS Jordan has established itself as one of the leading public relations agencies in the Hashemite Kingdom of Jordan and the Middle East. Using qualified local talent, TRACCS Jordan offers a wide range of public relations solutions that suit corporate needs and vision.
Based in Beirut, Grey Advertising is present in 150 cities in more than 88 countries around the world and is the number one advertising agency in the United States and ranks sixth in the world. In the Middle East, Grey ranks 4th in terms of advertising programs. The advertising network operates in Dubai, Kuwait, Jeddah, Riyadh, Cairo, Casablanca, Beirut, and Amman. Through innovative advertising programs, Advize|Grey aims to add a new dimension to the advertising industry in Jordan through a pool of highly qualified professionals working to build the industry according to international standards and based on local market needs.
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