Cosmo Party�s campaign got the buzz going for Yahoo!

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 21, 2004 -- London, UK - Monday 19 July 2004. Yahoo! UK & Ireland chose Cosmo Party, the Buzz Marketing Agency, to generate and maintain �buzz� around the launch of its new service �Yahoo! Personals�.





Cosmo Party setup a unique buzz marketing campaign - Dinner in the Dark, to generate wide media coverage for Yahoo! Personals. Dinner in the Dark allowed forty singletons to eat a five-course meal in pitch darkness. Meeting people at this event was similar to online dating in that you could not see people but could still speak to them.

The operation not only generated wide media coverage in London and the rest of the United Kingdom (events were organised by Cosmo Party in nine major cities) with a total Opportunity To See of over 100 million, but it also got people taking part in the event talking to their friends about their unique experience.

�This campaign is a perfect example of our vision of buzz marketing: getting people to share a unique and original experience so that they talk about their experience to their group of friends and relations and therefore generate buzz�, says Christian Mouysset, Managing Director of Cosmo Party. �Successful organisation of such campaigns helps the client build and spread its brand quickly and effectively to a targeted group of people. Combined with good marketing tools, it also helps acquire and retain clients�.





Cosmo Party was involved at every step of the campaign:

- Consultation: from the creation of the concept to the negotiation of the venues to organise the events at.

- Design & Production: designed & produced all elements to support the campaign � from web sites to welcome stands.

- Event Management: organisation of the Dinners in the Dark in 9 cities across the United Kingdom.





About Cosmo Party

Cosmo Party is a buzz marketing agency which specializes in the organisation of creative events, launched with the aim of achieving wide press coverage and increasing product sales. Cosmo Party helps its clients incorporate the crucial buzz marketing element into their overall marketing strategy by carefully analysing their aims, setting up original operations and generating word-of-mouth for their brand and products.

www.cosmoparty.biz





For further info please contact Christian Mouysset at Cosmo Party on 020 7749 7321 or chris@cosmoparty.biz