Internet Startup Offers Service That Brings E-Commerce to Everyone

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 23, 2004 -- New Orleans, LA -- July 23, 2004 -- A new service offered by New Orleans-based internet startup buyThrough.com promises to open the doors of e-commerce to everyone, including those without credit cards and those afraid of giving out personal information on the web.

buyThrough.com's payment gateway is the first of it's kind on the internet and allows anyone - from college students without credit cards to uneasy surfers that will only place an order by phone - to safely shop anywhere online using a method of payment that they feel comfortable with, even if that method of payment is not accepted where they are shopping.

With the majority of online users still reluctant to give out personal and financial information over the web, and the 31% of the population that doesn't even own a credit card, e-commerce is running at a much diminished capacity. "These retailers are missing out on a big slice of the market by not offering more payment options" says Thomas Buschbach, buyThrough.com's founder and CEO, "If you ask people about their biggest fears on the internet, identity fraud or theft invariably comes up. With the large majority of online stores accepting nothing but credit cards, they leave little choice for those with misgivings about the process and those without access to credit cards. What aretheysupposed to do?"

The online community as a whole has long been searching for a universal payment option for use in internet financial transactions, but the industry has been unable to offer a viable long term solution. A far cry from the web-based currencies that were so prevalent in the 90's, buyThrough.com does not rely on acceptance by retailers for business, but instead acts like more of a transaction middle-man. "By structuring the payment gateway in such a transparent way, we are able to seamlessly mesh with the consumer's online shopping experience" Buschbach says, "and even to enhance it by offering guaranteed secure transactions and a wide variety of payment options to suit any user."



With buyThrough.com, users order from whomever they wish. The payment gateway then accepts any number of payment options - cash, euros, layaway, even Western Union, converts it to a method accepted by the store where the user is shopping, and sends the acceptable payment to that store on behalf of the user. The entire process is automated and takes place on a secure server, insuring the privacy and safety of personal information.



For information: http://www.buythrough.com or

Contact: moreinfo@buythrough.com

Phone: 888-465-4734

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